Using strategic marketing to thrive after COVID
The forced closure of casinos during the COVID-19 pandemic is both a short-term revenue risk and a unique opportunity to gain market share, according to research from Differential Labs. During a balmy Sunday afternoon last August, Zhang Wei, a paunchy...
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Casinos will reopen, but will customers return?
As casinos around the world start looking at their reopening strategies, they may need to think further outside the box to attract a shrinking customer base. Synergy Blue, a manufacturer of arcade-style casino games, recently published results of a survey...
OPINION: Macau should ditch Japan model and adopt Singapore framework for licensing
While the Macau gaming operators are eagerly anticipating a potential loosening of COVID-19 border restrictions so they can return to sustainable operations, a more looming question is probably on the mind of its long-term investors – that of the impending...
Reform to perform
Global Market Advisors’ Brendan D. Bussmann examines the rare opportunity, provided by the shutdown of services in the Philippines for COVID-19, for gaming regulator PAGCOR to revisit regulation of offshore gaming operators. As the brick and mortar gaming world fell...
Key factors for recovery from COVID-19
The Innovation Group details some of the key factors that will influence the timing and speed of recovery for Asia’s gaming industry. The Innovation Group has been closely monitoring the impact of COVID-19 on the global gaming industry and exploring...
Opinion: What will the easing of border restrictions between Macau and Zhuhai really look like?
A little good news was unveiled over the weekend as Macau and Zhuhai finally reached consensus on the mutual recognition of COVID-19 virus tests and health code systems, allowing some mainland non-resident workers to enter Zhuhai without undergoing mandatory quarantine. Local...
If Japan builds it, will they come?
Global Market Advisors’ Brendan D. Bussmann examines the potential timeline adjustments Japan should make in the wake of COVID-19 to ensure global IR operators stay committed. The world continues to change and evolve at a rapid pace with the outbreak...
In defense of Macau’s junket licensing regime
Former gaming regulator David Green explains why Macau’s regulatory model for the VIP Promotion, or “junket”, industry continues to be in the best interests of both the Macau SAR and the People’s Republic of China. Perhaps enforced isolation is imbuing...
