The Alexa Traffic Rank, also simply known as the Alexa Rank, is the world’s leading website ranking system. Alexa (a subsidiary of Amazon.com) ranks the most popular approximately 30 million of the world’s websites in order of popularity calculated using the estimated average daily unique visitors and number of page views over the past 90 days. This results in a “visitor engagement” ranking for any given website.
The Alexa ranking is calculated daily and issues around 7pm Macau time each day. The lower the ranking number the better, with google.com being ranked at #1.
Any sites outside the top million websites are considered by many internet marketers to be essentially worthless, and being in the top 100,000 sites in the world is considered by many to be a major achievement.
As well as the key metric of the Alexa ranking, Alexa also issues an “average time on site” metric each day. As the name suggests, this represents the average time spent per user per day on the website. Average time on site per day for google.com (ranked #1) is around 16 minutes. For Facebook.com (usually ranked around #7) it is around 18 minutes. These are both considered exceptionally long. The average time on site for CNN, the New York Times and the Washington Post are all around three to four minutes.
Alexa rankings allow potential advertisers and other users of websites to understand how popular and visited any given website is, especially in comparison to its competitors or peers.
You can verify the Alexa ranking (and average time on site) of any website for free by visiting https://www.alexa.com/siteinfo/[insertURLhere]. For example, to verify the Alexa ranking of asgam.com, please visit https://www.alexa.com/siteinfo/asgam.com.
The all-time high ranking for asgam.com is 29,660 (on 7 August 2021) and all-time high “average time on site” is 28:57 (on 7 May 2021). Our website first climbed into the world’s top 50,000 websites on 19 April 2021.
To give a sense of how high various types of media brands rank, here are some examples of approximate rankings:
Approx
ranking |
Media brand |
Remarks |
| 16 |
Xinhua News Agency |
The world’s top ranked media website |
| 100 |
BBC |
The world’s oldest national broadcaster |
| 100 |
CNN |
The world’s first 24-hour news television channel |
| 200 |
The Washington Post |
Widest circulation newspaper in Washington, DC |
| 300 |
Daily Mail |
The UK’s highest-circulated daily newspaper |
| 900 |
Los Angeles Times |
Largest non-East Coast American newspaper |
| 1,400 |
Time |
Iconic US magazine published since 1923 |
| 2,500 |
South China Morning Post |
Hong Kong’s newspaper of record, founded 1903 |
| 3,000 |
The Straits Times |
Singapore’s most famous newspaper, founded 1845 |
| 3,200 |
The New Yorker |
Iconic New York weekly magazine, founded 1925 |
| 5,600 |
The Age |
Melbourne’s newspaper of record, founded 1854 |
| 7,400 |
The Australian |
Leading Australian daily newspaper, founded 1964 |
| 7,400 |
Manchester Evening News |
Highly website-focussed Manchester area newspaper |
| 7,700 |
Toronto Star |
Canada’s top circulation newspaper, founded 1892 |
| 16,000 |
Herald Sun |
Leading Melbourne daily newspaper, founded 1840 |
| 18,000 |
Las Vegas Review-Journal |
Leading Nevada daily newspaper, founded 1909 |
| 23,000 |
The Daily Telegraph |
Leading Sydney daily newspaper, founded 1927 |
| 23,000 |
The Vancouver Sun |
Leading Vancouver daily newspaper, founded 1912 |
| 29,000 |
BBC Top Gear |
UK motoring magazine and TV program since 1977 |
| 30,000 |
The Courier Mail |
Brisbane’s leading daily newspaper, founded 1846 |
| 31,964 |
Inside Asian Gaming |
Leading Asian B2B gaming and IR media brand |
| 33,000 |
Birmingham Mail |
Birmingham area newspaper, founded 1870 |
| 34,000 |
The Advertiser |
Adelaide’s leading daily newspaper, founded 1858 |
| 36,000 |
Las Vegas Sun |
Las Vegas daily newspaper, founded 1950 |
| 38,000 |
The West Australian |
Perth’s leading daily newspaper, founded 1833 |
| 38,000 |
The Canberra Times |
Canberra’s leading daily newspaper, founded 1926 |
| 56,000 |
The Standard |
Free English language newspaper in Hong Kong |
| 91,000 |
CEO Magazine |
Global media brand covering CEOs and business |
| 108,000 |
Best Lawyers |
Peer review legal publication, founded 1981 |
| 137,000 |
Gold Coast Bulletin |
Gold Coast’s leading newspaper, founded 1885 |
| 145,000 |
Mercury |
Hobart’s leading daily newspaper, founded 1858 |
