The Alexa Traffic Rank, also simply known as the Alexa Rank, is the world’s leading website ranking system. Alexa (a subsidiary of Amazon.com) ranks the most popular approximately 30 million of the world’s websites in order of popularity calculated using the estimated average daily unique visitors and number of page views over the past 90 days. This results in a “visitor engagement” ranking for any given website.
The Alexa ranking is calculated daily and issues around 7pm Macau time each day. The lower the ranking number the better, with google.com being ranked at #1.
Any sites outside the top million websites are considered by many internet marketers to be essentially worthless, and being in the top 100,000 sites in the world is considered by many to be a major achievement.
As well as the key metric of the Alexa ranking, Alexa also issues an “average time on site” metric each day. As the name suggests, this represents the average time spent per user per day on the website. Average time on site per day for google.com (ranked #1) is around 16 minutes. For Facebook.com (usually ranked around #7) it is around 18 minutes. These are both considered exceptionally long. The average time on site for CNN, the New York Times and the Washington Post are all around three to four minutes.
Alexa rankings allow potential advertisers and other users of websites to understand how popular and visited any given website is, especially in comparison to its competitors or peers.
You can verify the Alexa ranking (and average time on site) of any website for free by visiting https://www.alexa.com/siteinfo/[insertURLhere]. For example, to verify the Alexa ranking of asgam.com, please visit https://www.alexa.com/siteinfo/asgam.com.
The all-time high ranking for asgam.com is 52,986 (on 7 April 2021) and all-time high “average time on site” is 25:58 (on 10 April 2021).
To give a sense of how high various types of media brands rank, here are some examples of approximate rankings: