Marketing during COVID-19 and beyond
As gaming companies around the world decrease their marketing spend due to reduced revenues during COVID-19, Sudhir K. Kalé argues...
Sudhir H. Kalé, Ph.D., is the CEO of GamePlan Consultants, a boutique consultancy that helps companies optimize CX for customers. He has advised gaming companies on five continents and has published over 100 articles on the marketing and management of casinos. You can reach him at [email protected]
As gaming companies around the world decrease their marketing spend due to reduced revenues during COVID-19, Sudhir K. Kalé argues...
As casinos around the world start looking at their reopening strategies, they may need to think further outside the box...
Sudhir Kalé takes a look at the common characteristics displayed by companies considered the best places to work in 2020....
A well-articulated and compelling employee value proposition can set IR operators apart from the crowd when it comes to sourcing...
All things considered, 2018 was a good year for Macau gaming operators, says Sudhir H. Kalé, Ph.D., CEO of GamePlan...
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