Macau concessionaire Sands China Ltd has announced a cooperation with popular South Korean mobile payment and digital wallet service Kakao Pay and Macau Pass aimed at making payments easier for South Korean customers.
Sands said Monday that it has launched a large-scale promotional campaign for Kakao users visiting Macau, which coincides with Korea’s Chuseok festival, an annual holiday when the majority of Koreans travel.
The cooperation, it added, “should help attract more visitors from this important source market while supporting the MGTO’s ‘tourism+’ initiatives.”
Dean Zhao, Senior Vice President, Ecommerce for Sands China, said, “We are delighted to partner with Kakao Pay and Macau Pass to bring unparalleled offerings and seamless resort experiences to our Korean visitors.
“Korea is one of the top inbound tourism countries and The Venetian Macao and The Parisian Macao have long been favoured by Korean guests, who are also drawn to our latest integrated resort, The Londoner Macao. This meaningful cooperation with Kakao Pay and Macau Pass is aligned with our philosophy to continually seek solutions that enhance the customer experience, including the use of familiar technology from their home market.
“This in turn supports the Macao SAR government’s policies and efforts to diversify visitor source markets geared toward tourism and economic revival, as together we raise the city’s profile as a world centre of tourism and leisure.”
First launched in 2014, Kakao Pay is widely used in Korea and increasingly abroad, and is currently available in almost 50 countries – allowing users to easily pay with a smartphone.