The SOFTSWISS Player Reactivation team, part of SOFTSWISS Managed Services, helped reactivate an total of 13,300 dormant players for its online casino partners last year – representing a 2.2x increase over player reactivation numbers in 2021. It also grew total deposits by 5.5 times with €9.58 million (US$10.2 million) accepted as deposits from these players.
According to data provided by SOFTSWISS, its Player Reactivation team made 50,000 calls and sent 30,000 texts via SMS and various communication apps to assist in reactivating dormant players. With the two reach methods compared, the share of the deposits made after the calls was 82%, while the text message input was 18%.
The 2022 data also shows that every second targeted player has since made a deposit. At the same time, fiat players appear to be more responsive to reactivation activities than the crypto audience, while personalized bonuses, where the offer is based on a player’s interest and activity level, proved effective.
“In 2022, the number of our clients increased 2.4 times,” said Danila Novitsky, Player Reactivation Team Lead. “In this regard, we’ve strengthened the team with new employees and introduced new types of reactivation – working with large balances and supporting players with failed deposits. This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits.”
Benjamin Umpleby, Founder of Casitsu Casino, added, “Out of all the optional services that SOFTSWISS provides, we found that the Player Reactivation team had been providing the most valuable and critical service to date.
“There are two things that no casino can survive without: volumes and CRM. The Player Reactivation team plays a critical role in our retention scheme. They reliably and autonomously put every effort into reviving players that fell through the cracks and became inactive. They act professionally, use every system at their disposal and deliver measurable results.”
According to SOFTSWISS, Managed Services aims to leverage their deep industry expertise to offer SOFTSWISS Casino Platform clients a full cycle of B2C services, ranging from the first line and VIP support to retention, and anti-fraud and content management, in addition to reactivation campaigns.