Aristocrat Gaming has announced a multi-year sponsorship of the Las Vegas Formula 1 Grand Prix under which it will be known as the Official Slot Machines of the annual event.
The inaugural Las Vegas Grand Prix takes place along the Las Vegas Strip from 16 to 18 November 2023.
“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the Formula 1 Heineken Silver Las Vegas Grand Prix,” said Mark Wadley, Chief Marketing Officer of Aristocrat Gaming.
“This event will be like no other and we look forward to inviting interested F1 fans to play our great line-up of entertaining slot games that match the excitement on the track.”
Emily Prazer, Chief Commercial Officer for the Las Vegas Grand Prix, added, “Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market.
“Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
Aristocrat said the partnership adds to a series of recent deals across the local sports industry, including a licensing agreement with the National Football League inked in 2021 and an official partnership with the Las Vegas Raiders and Allegiant Stadium.