Hard Rock International’s recent US$1.1 billion acquisition of The Mirage Hotel & Casino in Las Vegas appears to have done nothing to dent the company’s ambitions in Japan.
Speaking exclusively with Inside Asian Gaming overnight (Asian time), Hard Rock Japan President Ado Machida reflected on the upcoming year and Hard Rock’s existing presence in Japan.
“Hard Rock wishes everyone a Happy New Year and blessings in the Year of the Tiger,” said Machida. “Hard Rock has a long history of being successful in Japan with its first cafe established in Tokyo in 1983. We remain committed to developing and building an Integrated Resort (IR) that will appeal to all generations of families and guests and one that Japan can be proud of.
“Our offices in Tokyo and Hokkaido remain and our team on the ground continue to pursue and engage with various prefectures and local businesses to bring this goal to fruition. As Japan continues to recover from the global pandemic that has affected everyone across the globe these past two years, we intend to meet with everyone interested in creating a premier world-class resort and a one-of-a-kind guest experience in Japan.
“Integrated Resorts forms one of the pillars in aiding Japan’s economic and tourism recovery, post pandemic. We look forward to working with like-minded businesses and government officials.”
As numerous operators have learnt in recent years, developing an IR in Japan has proved to be an exercise in patience and playing the long game, but from Machida’s comments it seems this is precisely the approach Hard Rock is prepared to adopt.