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05:38 Monday 18 January 2021
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    Sheldon Adelson: Supercharged by Asia

    Looming Macau concession retender could prompt Adelson family to offload LVS shares: Smartkarma

    Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

    Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

    Junkets unmasked

    DICJ data highlights VIP woes as mass baccarat leads Macau’s 4Q20 recovery

    2021: Japan IR – Crunch time

    Oshidori appoints Keigo Nakatani as COO of Japan entity as Nagasaki IR bid gathers steam

    Sands China completes latest round of responsible gambling initiatives for staff

    Sands China completes latest round of responsible gambling initiatives for staff

    Jumbo given GLI approval for new Long Yi Fa jackpot link games

    Jumbo given GLI approval for new Long Yi Fa jackpot link games

    Trending Tags

    • FEATURES
      2021: Japan IR – Crunch time

      2021: Japan IR – Crunch time

      In safe hands

      In safe hands

      A spirit of social responsibility

      A spirit of social responsibility

      Taxation tremors

      Taxation tremors

      10 years ago

      10 years ago

      Creating an RG culture beyond the boardroom

      Trending Tags

      • PEOPLE
        Dave Smith: Smell of success

        Dave Smith: Smell of success

        Scientific Games insists liquidity position strong after adding US$480 million in debt, cutting costs

        Scientific Games appoints Eileen Moore Johnson as Executive Vice President and Chief Human Resources Officer

        Creation theory

        Creation theory

        Paltronics announces passing of Stephen Cowan, much-admired Managing Director

        Paltronics announces passing of Stephen Cowan, much-admired Managing Director

        Dark days

        POST-COVID2: The most transformative business shock of our lifetimes

        Dominic Laubach: Global explorer

        Dominic Laubach: Global explorer

        Trending Tags

        • COLUMNISTS

          Big money

          A decade of differentiation

          A decade of differentiation

          How to set up for IR success

          How to set up for IR success

          Macau: Taking a sensible approach to responsible gaming

          Macau: Taking a sensible approach to responsible gaming

          Time to realign?

          Time to realign?

          Marketing during COVID-19 and beyond

          Marketing during COVID-19 and beyond

          Trending Tags

          • TECH TALK
            Jumbo given GLI approval for new Long Yi Fa jackpot link games

            Jumbo given GLI approval for new Long Yi Fa jackpot link games

            Aruze Gaming launches two new pachinko-inspired slot titles into Asia

            Aruze Gaming launches two new pachinko-inspired slot titles into Asia

            First-class showcase in the virtual space

            First-class showcase in the virtual space

            Badge of honor

            Badge of honor

            Matsui to act as authorized reseller of “Cure Clean” LED space sterilizer

            Matsui to act as authorized reseller of “Cure Clean” LED space sterilizer

            Evolution launches world’s first online live Craps game

            Evolution launches world’s first online live Craps game

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            • iGAMING
              Manila restrictions ease as Duterte implements General Community Quarantine for National Capital Region

              Philippine police arrest eight alleged members of POGO-linked “kidnap for ransom” gang

              PAGCOR reveals substantial POGO revenue rise in 2018 as enforcement role defended

              Philippines court order preventing new 5% franchise tax could halt POGO exodus

              MGM Resorts looking to raise US$750 million via senior notes offering

              MGM Resorts considering US$13 billion takeover offer for Ladbrokes owner Entain

              Evolution launches world’s first online live Craps game

              Evolution launches world’s first online live Craps game

              Duterte extends “modified” quarantine measures across Metro Manila to 31 May

              PAGCOR sees regulatory fees from POGOs halved as Philippines online gaming industry shrinks

              LaLiga signs four-year partnership with M88 in Asia

              LaLiga signs four-year partnership with M88 in Asia

              Trending Tags

              • EVENTS
                Castle in the Sky

                Osaka IR & Inbound Business Seminar canceled due to COVID-19

                SBC launches new SBC Digital 2021 events program

                SBC launches new SBC Digital 2021 events program

                IAG named Lead Media Partner for Phil-Asian Gaming Expo (PAGE)

                Phil-Asian Gaming Expo says Manila’s SMX Convention Centre to be sole venue for PAGE 2021

                IAG spreads Christmas cheer at Macau After Dark 7

                IAG spreads Christmas cheer at Macau After Dark 7

                IAG releases 7-minute long-format post-event highlights video from 2020 Asian Gaming Power 50 Black Tie Gala Dinner

                IAG releases 7-minute long-format post-event highlights video from 2020 Asian Gaming Power 50 Black Tie Gala Dinner

                Inside Asian Gaming names Galeria Lisboa at Macau Fisherman’s Wharf as venue for this Friday’s “MAD Santa” Macau After Dark event

                Scientific Games to showcase new slot game “James Bond – Diamonds Are Forever” at this week’s Macau After Dark 7

                Trending Tags

                • MACAU
                  Sheldon Adelson: Supercharged by Asia

                  Looming Macau concession retender could prompt Adelson family to offload LVS shares: Smartkarma

                  Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                  Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                  Junkets unmasked

                  DICJ data highlights VIP woes as mass baccarat leads Macau’s 4Q20 recovery

                  Sands China completes latest round of responsible gambling initiatives for staff

                  Sands China completes latest round of responsible gambling initiatives for staff

                  Going Global

                  Melco consolidated debt to reach US$7 billion in 2021 on COVID, capex pressures: Moody’s

                  Macau’s hotel room rates fell almost 50% year-on-year in 4Q20

                  Macau’s hotel room rates fell almost 50% year-on-year in 4Q20

                  Trending Tags

                  • JAPAN
                    2021: Japan IR – Crunch time

                    Oshidori appoints Keigo Nakatani as COO of Japan entity as Nagasaki IR bid gathers steam

                    2021: Japan IR – Crunch time

                    Meeting of casino opposition party suggests Tokyo IR bid still on the cards

                    Yokohama to hold discussions with IR operators to understand impact of COVID-19

                    Yokohama city moves its first IR Business Briefing online in response to Japan’s state of emergency

                    Reports Yokohama to start RFP in late January

                    Reports Yokohama to start RFP in late January

                    2021: Japan IR – Crunch time

                    2021: Japan IR – Crunch time

                    In safe hands

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                      Sheldon Adelson: Supercharged by Asia

                      Looming Macau concession retender could prompt Adelson family to offload LVS shares: Smartkarma

                      Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                      Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                      Junkets unmasked

                      DICJ data highlights VIP woes as mass baccarat leads Macau’s 4Q20 recovery

                      2021: Japan IR – Crunch time

                      Oshidori appoints Keigo Nakatani as COO of Japan entity as Nagasaki IR bid gathers steam

                      Sands China completes latest round of responsible gambling initiatives for staff

                      Sands China completes latest round of responsible gambling initiatives for staff

                      Jumbo given GLI approval for new Long Yi Fa jackpot link games

                      Jumbo given GLI approval for new Long Yi Fa jackpot link games

                      Trending Tags

                      • POWER 50
                        Power restored

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                        2020 Asian Gaming Power 50: Top of the World

                        2020 Asian Gaming Power 50: Top of the World

                        2020 Asian Gaming Power 50: Meet the panel

                        2020 Asian Gaming Power 50: Meet the panel

                        2020 Asian Gaming Power 50: Ones to watch

                        2020 Asian Gaming Power 50 list

                        2020 Asian Gaming Power 50: Number 4 – Lawrence Ho

                        2020 Asian Gaming Power 50: Number 1 – Francis Lui

                        2020 Asian Gaming Power 50: Number 4 – Lawrence Ho

                        2020 Asian Gaming Power 50: Number 2 – Sheldon Adelson

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                        • NEWS
                          Sheldon Adelson: Supercharged by Asia

                          Looming Macau concession retender could prompt Adelson family to offload LVS shares: Smartkarma

                          Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                          Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                          Junkets unmasked

                          DICJ data highlights VIP woes as mass baccarat leads Macau’s 4Q20 recovery

                          2021: Japan IR – Crunch time

                          Oshidori appoints Keigo Nakatani as COO of Japan entity as Nagasaki IR bid gathers steam

                          Sands China completes latest round of responsible gambling initiatives for staff

                          Sands China completes latest round of responsible gambling initiatives for staff

                          Jumbo given GLI approval for new Long Yi Fa jackpot link games

                          Jumbo given GLI approval for new Long Yi Fa jackpot link games

                          Trending Tags

                          • FEATURES
                            2021: Japan IR – Crunch time

                            2021: Japan IR – Crunch time

                            In safe hands

                            In safe hands

                            A spirit of social responsibility

                            A spirit of social responsibility

                            Taxation tremors

                            Taxation tremors

                            10 years ago

                            10 years ago

                            Creating an RG culture beyond the boardroom

                            Trending Tags

                            • PEOPLE
                              Dave Smith: Smell of success

                              Dave Smith: Smell of success

                              Scientific Games insists liquidity position strong after adding US$480 million in debt, cutting costs

                              Scientific Games appoints Eileen Moore Johnson as Executive Vice President and Chief Human Resources Officer

                              Creation theory

                              Creation theory

                              Paltronics announces passing of Stephen Cowan, much-admired Managing Director

                              Paltronics announces passing of Stephen Cowan, much-admired Managing Director

                              Dark days

                              POST-COVID2: The most transformative business shock of our lifetimes

                              Dominic Laubach: Global explorer

                              Dominic Laubach: Global explorer

                              Trending Tags

                              • COLUMNISTS

                                Big money

                                A decade of differentiation

                                A decade of differentiation

                                How to set up for IR success

                                How to set up for IR success

                                Macau: Taking a sensible approach to responsible gaming

                                Macau: Taking a sensible approach to responsible gaming

                                Time to realign?

                                Time to realign?

                                Marketing during COVID-19 and beyond

                                Marketing during COVID-19 and beyond

                                Trending Tags

                                • TECH TALK
                                  Jumbo given GLI approval for new Long Yi Fa jackpot link games

                                  Jumbo given GLI approval for new Long Yi Fa jackpot link games

                                  Aruze Gaming launches two new pachinko-inspired slot titles into Asia

                                  Aruze Gaming launches two new pachinko-inspired slot titles into Asia

                                  First-class showcase in the virtual space

                                  First-class showcase in the virtual space

                                  Badge of honor

                                  Badge of honor

                                  Matsui to act as authorized reseller of “Cure Clean” LED space sterilizer

                                  Matsui to act as authorized reseller of “Cure Clean” LED space sterilizer

                                  Evolution launches world’s first online live Craps game

                                  Evolution launches world’s first online live Craps game

                                  Trending Tags

                                  • iGAMING
                                    Manila restrictions ease as Duterte implements General Community Quarantine for National Capital Region

                                    Philippine police arrest eight alleged members of POGO-linked “kidnap for ransom” gang

                                    PAGCOR reveals substantial POGO revenue rise in 2018 as enforcement role defended

                                    Philippines court order preventing new 5% franchise tax could halt POGO exodus

                                    MGM Resorts looking to raise US$750 million via senior notes offering

                                    MGM Resorts considering US$13 billion takeover offer for Ladbrokes owner Entain

                                    Evolution launches world’s first online live Craps game

                                    Evolution launches world’s first online live Craps game

                                    Duterte extends “modified” quarantine measures across Metro Manila to 31 May

                                    PAGCOR sees regulatory fees from POGOs halved as Philippines online gaming industry shrinks

                                    LaLiga signs four-year partnership with M88 in Asia

                                    LaLiga signs four-year partnership with M88 in Asia

                                    Trending Tags

                                    • EVENTS
                                      Castle in the Sky

                                      Osaka IR & Inbound Business Seminar canceled due to COVID-19

                                      SBC launches new SBC Digital 2021 events program

                                      SBC launches new SBC Digital 2021 events program

                                      IAG named Lead Media Partner for Phil-Asian Gaming Expo (PAGE)

                                      Phil-Asian Gaming Expo says Manila’s SMX Convention Centre to be sole venue for PAGE 2021

                                      IAG spreads Christmas cheer at Macau After Dark 7

                                      IAG spreads Christmas cheer at Macau After Dark 7

                                      IAG releases 7-minute long-format post-event highlights video from 2020 Asian Gaming Power 50 Black Tie Gala Dinner

                                      IAG releases 7-minute long-format post-event highlights video from 2020 Asian Gaming Power 50 Black Tie Gala Dinner

                                      Inside Asian Gaming names Galeria Lisboa at Macau Fisherman’s Wharf as venue for this Friday’s “MAD Santa” Macau After Dark event

                                      Scientific Games to showcase new slot game “James Bond – Diamonds Are Forever” at this week’s Macau After Dark 7

                                      Trending Tags

                                      • MACAU
                                        Sheldon Adelson: Supercharged by Asia

                                        Looming Macau concession retender could prompt Adelson family to offload LVS shares: Smartkarma

                                        Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                                        Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                                        Junkets unmasked

                                        DICJ data highlights VIP woes as mass baccarat leads Macau’s 4Q20 recovery

                                        Sands China completes latest round of responsible gambling initiatives for staff

                                        Sands China completes latest round of responsible gambling initiatives for staff

                                        Going Global

                                        Melco consolidated debt to reach US$7 billion in 2021 on COVID, capex pressures: Moody’s

                                        Macau’s hotel room rates fell almost 50% year-on-year in 4Q20

                                        Macau’s hotel room rates fell almost 50% year-on-year in 4Q20

                                        Trending Tags

                                        • JAPAN
                                          2021: Japan IR – Crunch time

                                          Oshidori appoints Keigo Nakatani as COO of Japan entity as Nagasaki IR bid gathers steam

                                          2021: Japan IR – Crunch time

                                          Meeting of casino opposition party suggests Tokyo IR bid still on the cards

                                          Yokohama to hold discussions with IR operators to understand impact of COVID-19

                                          Yokohama city moves its first IR Business Briefing online in response to Japan’s state of emergency

                                          Reports Yokohama to start RFP in late January

                                          Reports Yokohama to start RFP in late January

                                          2021: Japan IR – Crunch time

                                          2021: Japan IR – Crunch time

                                          In safe hands

                                          In safe hands

                                          Trending Tags

                                          • REGIONAL
                                            • All
                                            • Africa
                                            • Australia
                                            • Cambodia
                                            • China
                                            • CNMI
                                            • Europe
                                            • Hong Kong
                                            • India
                                            • Japan
                                            • Laos
                                            • Latin America
                                            • Macau
                                            • Malaysia
                                            • Nepal
                                            • New Zealand
                                            • North America
                                            • North Korea
                                            • Philippines
                                            • Russia
                                            • Singapore
                                            • South Korea
                                            • Sri Lanka
                                            • Thailand
                                            • Vietnam
                                            Sheldon Adelson: Supercharged by Asia

                                            Looming Macau concession retender could prompt Adelson family to offload LVS shares: Smartkarma

                                            Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                                            Sands China establishes memorial areas for founder Sheldon Adelson at The Venetian Macao and Sands Macao

                                            Junkets unmasked

                                            DICJ data highlights VIP woes as mass baccarat leads Macau’s 4Q20 recovery

                                            2021: Japan IR – Crunch time

                                            Oshidori appoints Keigo Nakatani as COO of Japan entity as Nagasaki IR bid gathers steam

                                            Sands China completes latest round of responsible gambling initiatives for staff

                                            Sands China completes latest round of responsible gambling initiatives for staff

                                            Jumbo given GLI approval for new Long Yi Fa jackpot link games

                                            Jumbo given GLI approval for new Long Yi Fa jackpot link games

                                            Trending Tags

                                            • POWER 50
                                              Power restored

                                              Power restored

                                              2020 Asian Gaming Power 50: Top of the World

                                              2020 Asian Gaming Power 50: Top of the World

                                              2020 Asian Gaming Power 50: Meet the panel

                                              2020 Asian Gaming Power 50: Meet the panel

                                              2020 Asian Gaming Power 50: Ones to watch

                                              2020 Asian Gaming Power 50 list

                                              2020 Asian Gaming Power 50: Number 4 – Lawrence Ho

                                              2020 Asian Gaming Power 50: Number 1 – Francis Lui

                                              2020 Asian Gaming Power 50: Number 4 – Lawrence Ho

                                              2020 Asian Gaming Power 50: Number 2 – Sheldon Adelson

                                              Trending Tags

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                                              Dave Smith: Smell of success

                                              Oscar Guijarro by Oscar Guijarro
                                              Wednesday 2 September 2020 at 15:42
                                              Dave Smith: Smell of success
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                                              IAG sits down with Dave Smith, Director at Macau-based fragrance supplier Asiul Trading Co Ltd, to discuss his career and the important role fragrances play in today’s hotels and casinos.

                                              Oscar Guijarro: Thanks for meeting with us Dave. Can you tell us about your background?
                                              Dave Smith: I grew up in Scotland, UK, just outside Edinburgh in a small town called Linlithgow. I had a very normal upbringing, Mum being a teacher and Dad working in the specialist paper and board industry. Mum’s side of the family had an agricultural farm up in the Highlands near Inverness, so I spent most school holidays playing on tractors and quad bikes up there which was great fun back in the day.

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                                              OG: Did you have any specific career path in mind at that time?
                                              DS: With all those fun holidays at the farm, growing up a farmer was what I wanted to be, however as I got older I realized there is not much money in farming and I get bored in the countryside, so that plan was scrapped.
                                              My Dad travelled a lot in his line of work and I was always fascinated by his work trips stories such as having armed guards while visiting factories in places like Egypt, South Africa and Nigeria, the strange meals he had at banquets in China and watching the Super Bowl in the middle of the USA. That’s why a job in sales that meant not being stuck in an office was my main priority by my late teens.

                                              OG: Can you tell us about your business and what you do?
                                              DS: Asiul is a family business. It was founded in Macau in 1993 by my grandparents, Ian and Marisa. The name “Asiul” if spelt backwards is “Luisa” which is my grandmother’s middle name. The whole concept came around as Marisa was a professional aroma therapist who trained in Paris and my grandfather was a bit of an entrepreneur in London so they came up with the concept of producing high end, pure essential oil products for 5-star hotels and spas.
                                              Marisa is Spanish born and speaks Portuguese, their main target market was the hotel capital of the world at the time, Hong Kong, so Macau was the perfect base.
                                              They expanded the business over the years to include natural spa treatments, essential oil blends and housekeeping products. Because our products were unique and so well liked, as hotel staff moved around the world they would regularly take our product range with them. As a result, we have customers globally now.
                                              I came over to Macau in 2007 to join the family business. About five years ago we partnered with another local Macau business, Green Breeze Ambient, which enabled us to grow the technology side of the scent industry and provide scenting solutions for huge areas such as casino floors, hotel lobbies, shopping centers and cruise ships down to smaller requirements such as hotel rooms, office spaces and bespoke retail items.

                                              OG: So this is what brought you to Macau in the first place?
                                              DS: I had always loved coming to Macau to visit on holiday and would sometimes accompany my grandfather to visit some customers and see a factory or warehouse when here, and I just fell in love with the idea of working in the family business. I am quite a driven individual and could really see huge potential not just in the expanding city of Macau but the industry as a whole.
                                              I wasn’t just allowed out on the road though. Marisa was very adamant I wasn’t seeing any customers until I had a real understanding of the essential oil, spa and fragrance world, so for months it was all about training and getting a real understanding of the products. We import all our oils for the country of manufacture and direct from source so we know exactly where our materials come from. For example, all our citrus oils come direct from South Africa, lavender from Spain and eucalyptus from Australia.

                                              OG: What value does a corporate scent add to a large operation like an integrated resort?
                                              DS: The scent upon entering a building is key to your customer experience. It is a fact that of the five human senses, smell is the first one that triggers in the brain. So you can spend billions on a property, but if the customer walks in and it smells musty or smoky, their brain instantly associates the venue as being dirty or low class.
                                              Conversely, you can make an area that may not be so inviting seem much more pleasant with a nice, uplifting fragrance.
                                              Also, scent is easily stored and triggers memories in the human brain. If, for example, you have multiple properties and resorts that use your “signature” scent, the customer will immediately know where they are. This can help them feel more comfortable in their surrounds and stay longer.
                                              It can even be an added revenue stream. You would not believe how many hotel guests ask where they can purchase the lobby scent! One of our long-term clients in Taiwan has actually opened a shop in the lobby selling their fragrance in a take home format, purely based on the number of guests who wanted to purchase it on check-out after we implemented it in all public areas.

                                              OG: How has your perception of Macau changed over the years?
                                              DS: This question would be answered very differently if you asked Marisa. She misses being able to park the car in San Malo to go to the Post Office and the evening events at the Bela Vista on the hill. For me, I love seeing new and exciting changes literally every month – new venues, restaurants, public services. For me, Macau is going in the right direction and is an incredibly exciting place to live and be based.

                                              OG: What is the most rewarding part of your job?
                                              DS: This is an easy one for me. It can take months, if not years, to develop signature scents, alongside countless meetings, amendments by the perfumers and trials to get final approval, but when you walk into a client’s lobby or gaming floor and experience the fragrance, and see other people doing the same, it really does make you smile.

                                              OG: What do you like to do to relax when you are not working?
                                              DS: Well, being Scottish I like nothing more than a beer and watching some live sport at the weekends. I am probably Macau’s biggest (and maybe only) Everton fan. I have also been the President of the Macau Lightning AFL team for the past seven years. This has been a life changing experience for me. I’ve met so many great and lifelong friends and travelled around Asia playing tournaments and games.

                                              Tags: Asiul TradingCurrent IssueDave Smithfragances
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                                              Oscar Guijarro

                                              Oscar Guijarro

                                              Oscar Guijarro is Deputy Editor of Inside Asian Gaming. He worked on communication in his motherland Spain until 2010, when a six-month stay in Shanghai turned into a full relocation to Macau some years later. His two-decade experience ranges subjects such as lifestyle, economy and technology from a multi-media approach.

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