VICE CHAIRMAN, COO AND EXECUTIVE DIRECTOR
Wynn Macau Ltd
POWER SCORE: 1,619
POSITION LAST YEAR: 18
CLAIMS TO FAME
• Go-to person for marketing and strategic development of Wynn Macau since inception
• Native Chinese with deep experience in international marketing
IT is testimony to the evolution of the Wynn brand in Macau that a company renowned for luxury has managed to remain relatively shielded from the regional downturn in the high-end space.
Wynn Macau’s 2Q19 revenues enjoyed a slight 1.0% increase, aided by growth in the mass market segment and a relatively minor 4.6% decline in VIP volumes at flagship property Wynn Palace.
In the meantime, Wynn is embarking on a US$100 million upgrade of Peninsula property Wynn Macau and is planning a US$2 billion expansion of Wynn Palace – both aimed at positioning the company to attract a bigger slice of the lucrative premium mass space.
No doubt Linda Chen will play a vital role in those ambitions. The 51-year-old has long been a vital cog in the Wynn Macau machine, having run the marketing and strategic development for Wynn Macau for well over a decade.
Her background speaks volumes for her unique ability within the VIP space – a trait attributed to the special rapport with Chinese players. That background includes being part of opening teams of three major resorts – The Mirage in 1989, MGM Grand in 1993 and Bellagio in 1998 – that helped define the Las Vegas Strip as we know it. She served as Executive Vice President of International Marketing for Bellagio and went on to serve as Executive Vice President of International Marketing for all of MGM Mirage (now MGM Resorts International). She rejoined Wynn in 2002 and came to Macau when Wynn Resorts won its casino concession that year, overseeing operations ever since.
For the full list of 2019 Asian Gaming Power 50 winners, click here.