A swollen yellow Porsche Carrera and a private plane you could park on a villa are the two vehicles visitors will find first when entering TheArsenale, a showroom open until the end of the year at City of Dreams Macau.
Motorcycles, bicycles, cars, skateboards, boats and even a self-propelled surfboard gather in the space in a display of revolutionary design and conception of motion. The showroom also includes watches, books and paintings, proving that nothing escapes the cutting-edge proposals of TheArsenale.
“We are the most insane garage in the world,” says Patrice Mignan, CEO and Founder of TheArsenale, “because insane is the right term to define the selection we provide and the typology of products we provide.”
Mignam, who personally developed the showroom composition in 90 days, also says TheArsenale is “not just about selling products, it’s about giving a lot of insights on design, on culture, on technology,” highlighting the special relationship the brand tries to establish with each of its customers.
Most of the products on the exhibition floor can be purchased and their prices are proportional to the exclusivity of the product. By the way, in case you decide to indulge yourself, all prices are in Hong Kong dollars.
As Mignan says, “If it is not in TheArsenale, it doesn’t exist.”