Inside Asian Gaming

IAG JUL 2019年7月 亞博匯 22 Muhammad Cohen: What is Melco’s identity? If I bought a Melco T-shirt, what would it say about me? Lawrence Ho: It would say that you love premium. Melco created premium mass. Melco is as much about entertainment as we are a gaming company – premium entertainment – and we’re Asian-based. A company that’s headquartered in Hong Kong with deep roots in Macau. We understand our customers and guests and their preferences, especially what they’re going to want in the future, better than anyone else. We’ve always been about that. When we did the IPO in 2006, on the roadshow, I was all about “the future is mass, mass, mass.” The term “premium mass” wasn’t coined yet, but I was alluding to it. We were the company that pioneered this segment, that went away from VIP. We were way too early in 2006, because VIP had a fantastic run all the way to 2013. But we’ve always been built for the future. That’s how we look at everything. That’s why we built “It’s foolish to think that Macau is goingtobeaworldwidedestination. If you look at Las Vegas, it’s very much a middle-America market … repeat customers are always the ones closest to you.” 「那種認為澳門將成為全球目的地的想法 是不明智的。以拉斯維加斯為例，它很大程 度上也就是主打美國中部市場……回頭 客總是那些離你最近的人。」 City of Dreams Macau 澳門新濠天地 COVER STORY