Inside Asian Gaming

June 2013 | INSIDE ASIAN GAMING 45 FEATURES casinos on promotions to make the brand known in the market.” With Jumbo’s far-flung installations throughout the continent, “We can showcase our products and let people know we are in the market,” says Mr Too. He adds that player preferences across Asia are largely similar, with Chinese themes in particular going down well among focus groups from Myanmar to South Korea The company recently installed a bank of its new mystery jackpot product, Lucky Lucky, in Poipet, Cambodia. Lucky Lucky and its base games—including Lucky Dragons, Lucky Phoenix, Lucky Qilin and Lucky Lion—“are all very Chinese-themed,” says Mr Too. High-Profile Systems Win Earlier this year, Jumbo’s strategic partner GAMA Technology scored a contract to supply systems covering 5,000 machines across all the properties operated by PAGCOR, the Philippine Amusement and Gaming Corporation. GAMA specializes in developing bespoke casino management systems and sees its niche as providing a more cost-effective solution than the larger systems suppliers. Its services cover wide-area link management and Internet protocol-based networked jackpots and member data systems that can be shared across multiple locations. GAMA says one of its specialties is integration of all cashier functions— including hand-pay, ticket-in-ticket-out and cashless transactions—via a single work station. In addition, GAMA offers promotion management in its suite of services, covering reward points, loyalty credits and lottery points. GAMA can also provide blacklist notification on undesirable clients. Although the company is clearly pleased with the high-profile PAGCOR contract, it also represents “a challenge because the sites are scattered everywhere, so to consolidate it takes a lot of effort and manpower,” points out Mr Too. The installation is in progress and is scheduled for completion by the end of the year. Long Dragon Baccarat player terminal Lucky Lucky is a three- to four-level mystery jackpot.