Inside Asian Gaming

INSIDE ASIAN GAMING | June 2013 44 FEATURES I n focus at the Jumbo Technology stand at last month’s G2E Asia was its Long Dragon Baccarat product, voted “Best Multi-Terminal Innovation” in Inside Asian Gaming ’s 2013 Supplier Awards . Asians feed their passion for baccarat by indulging a belief in their ability to spot and exploit trends in the cards based on past results. Long Dragon Baccarat markets directly to this obsession with a multi- terminal platform that can link a player to up to eight active tables, each one set in a richly animated virtual environment brought vividly to life on a 47-inch widescreen. It even features a configurable “squeeze-card” function. The comfortable, forward-thinking player interface is bill validator and TITO- ready and includes a 15-inch touchscreen and extra-large play buttons (with an automatic “re-bet”). It also offers an optional side bet and a mystery jackpot. Taiwan- based Jumbo believes it has a winner in Long Dragon Baccarat and is tweaking the GLI-certified, SAS 6.0X-compatible platform for jurisdictions across the region. “We put in a lot of effort into our research and development to study the behavior of players in Asian markets to determine what games they are looking for,” says Danny Too, Jumbo’s vice president of marketing. “Do they want more gaming elements, more fun elements, what sounds do they respond to on the machines? These kinds of small things are very important. Everybody has a product. It’s the small things that make a difference.” Long Dragon Baccarat is already a familiar sight in Macau, with units at several Mocha Clubs venues and Sands China properties. As for its slot games, Jumbo has a decidedly modest presence in Macau, but possibly one of the widest footprints across the region of any manufacturer, with installations in the Philippines, Cambodia, Laos, Myanmar, Nepal and South Korea. Mr Too is confident of Jumbo’s ability to serve markets throughout Southeast Asia both in terms of supplying market- appropriate product and offering after- sales support. “The distance from Taiwan to all these Southeast Asian countries is not far. Our people must definitely be there to not only make sure these products are working, but also work hand in hand with Long Dragon Baccarat The Small Things Taiwan-based gaming machine manufacturer Jumbo Technology has developed a far-flung presence across Asia with its stable of market-appropriate products