Inside Asian Gaming

INSIDE ASIAN GAMING | July 2012 24 WMS This is still a table market primarily, but slots are becoming an increasingly important revenue generator for the casino operators.” The larger the market, the more diverse, as he well knows, and what that presents, side by side with the opportunities, is an array of fresh challenges for manufacturers. “Like what we have in our more mature markets in North America, they’re going to have to cater to different players. There’s a high-volatility, core gambling player that we know and love. There’s also a retail player who’s looking for a slightly different experience. So our product offering has to be segmented to match these different player segments. And that doesn’t come as W MS Gaming brought more than 40 newgamingmachines to this year’s G2E Asia, showcasing innovations the company intends to parlay to drive expansion across the casino floors of Macau, Singapore, the Philippines and beyond. Looking out over the sprawling exhibit floor at The Venetian Macao, WMS President Orrin J. Edidin expressed the belief that the opportunities for the U.S.-based slot giant to pursue that goal have never been more promising. “Clearly the mass market has moved in. The retail player has moved,” he said, speaking of his observation of Macau. “It’s evolving like any market does as it matures. Innovative array—theWMS stand at G2E Asia 2012 Designing for Expansion For WMS Gaming, opportunities await across East Asia Aladdin & The Magic Quest