Inside Asian Gaming

June 2012 | INSIDE ASIAN GAMING 37 encourage players to play during what would otherwise be slow times for the casino. It can also be used to encourage responsible gaming by issuing alerts either based on time played or credit meter at cash out. PromoNet can also be used in specific ways to improve the customer experience according to specific jurisdictional circumstances. Mr Hwee offers an example:“In Singapore, locals need to pay a levy to enter the casinos, and that only allows them to stay for 24 hours. A lot of locals have actually been fined because they have lost track of time and overstayed that period, which creates a lot of arguments. If the casinos were to integrate PromoNet with their system, they could issue alerts to local players who are approaching the 24-hour limit.” Also on display at FutureLogic’s G2E Asia stand last month was the state-of-the-art GEN3 Evolution printer, with its photographic- quality printing capabilities designedwith promotional couponing in mind. PromoNet works with both the GEN3 as well as the established GEN2 Universal thermal printer, which has become the most widely- used ticket printer in Asia and the world. Apart from the higher-quality images and faster printing, the GEN3 also has a higher ticket capacity. “As a standard stack, without extension, it holds 450 tickets,” says Mr Hwee. “For Gen 2, it’s 300. Competing products hold about 200.” FutureLogic FutureLogic Business Development Manager - Asia Alfred Hwee (left) and Vice President of International Markets John Edmunds (right) bigger operations are its cross- marketing capabilities. From the slot floor to the property’s food and beverage outlets, shops, entertainment facilities or online gaming offerings—all can be included in the PromoNet Marketing Solution. One of the primary current uses of PromoNet is “to encourage more carded players,” says Mr Hwee. “So if a player enters a casino without a card, and has been playing for the last 15 to 30 minutes at max bet, without a system like PromoNet the casino would not recognize that player, even though it wants him. But with PromoNet, the casino captures that data. PromoNet issues the player a ticket telling him if he signs up for a player’s card at the players’ desk and presents the ticket, he’ll be able to get a certain number of credits, for example.” Mr Hwee adds: “And the great thing about it is you can create separate promos for carded players and uncarded ones. So if uncarded players sign up for cards and come back to the same machines, it’ll know they are cardedmembers now and issue another set of promotions.” PromoNet can encourage return play and can be used to