Inside Asian Gaming

INSIDE ASIAN GAMING | June 2012 36 N ot content merely to supply Asia with the world’s marketing- leading ticket printer, FutureLogic is also keen to turn those printers into powerful marketing tools for casinos. “That’s why we developed PromoNet,” explains Alfred Hwee, the company’s business development manager for the Asia-Pacific region. “It helps casino marketers build their marketing campaigns. To know their customers, know what they want, and how to market to them.” The PromoNet Intelligent Promotional Couponing Solution is a flexible and feature-rich system that delivers real-time targeted promotions into the hands of players as eye-catching coupons printed directly at the game. PromoNet lets casinos quickly create multiple marketing coupons using a variety of images, fonts and languages, and then link these coupons to how individual games are played to create tailored marketing promotions. Promotions are customized using a wide range of triggers—including date, time of day, length of play, frequency of issue, wagering activity and other user-definable criteria such as membership of a player’s club. At last month’s G2E Asia, FutureLogic showed off the capabilities of the newly launched version 2.0 of PromoNet. According to Mr Hwee, “The main enhancements of version 2.0 include new systems connectivity, an advanced mobile couponing-issuance and redemption capability, the system’s ‘network-less’ solution, as well as a host of other new features and configuration options to accommodate both large and small operations.” Scalable, web-enabled, PromoNet can be deployed in any size environment, and enables the targeting of increased foot traffic, repeat business and extended play in specific floor areas or banks of machines—with or without a network. Of benefit to The FutureLogic stand at G2E Asia 2012 Ticket Upgrade In the spotlight at FutureLogic’s G2E Asia exhibit last month was the enhanced version of its PromoNet couponing solution