Inside Asian Gaming

INSIDE ASIAN GAMING | March 2012 42 Gaming Support I f you thought digital sign management had little relevance to live table games then think again. Live tables may not have giant flashing top boxes and blinking endcaps in the manner of slot banks, but they do have players hungry for information and entertainment. They also have big wins. Gaming Support is a Netherlands-based company set up precisely to support casino operators with products to build gaming revenues and improve operating efficiency. It believes it has created a product that elegantly integrates table sign and display management into property-wide sign management—and for the first time allows floor-wide celebrations of table jackpots. It’s called the Alur Table. “Our focus this year will be on developing our table signage system offering in Asia,” says Damien Connelly, Gaming Support’s Marketing Manager. “In a place like Macau, only 5% of gross gaming revenue comes from electronic games. But operators don’t only want to advertise slot jackpot wins on the floor. We believe they would also like the option of celebrating big table wins. We have a product to do that, and its industry world premiere is here at ICE. It’s fresh off the back of the lorry, so-to-speak. We haven’t even shown it to Asian customers yet.” The Alur Table prototype consists of two elements—a blank felt illuminated from underneath and a table display screen and interface that can be integrated into a casino’s digital signage system. The felt illumination system allows the table layout to be changed from one game to another at the flick of a switch—creating a flexible piece of table inventory for the casino operator by giving him the option of varying the game mix depending on time of day or mix of clientele. The table display and interface can be programmed by the pit management to register and celebrate with the rest of the casino floor a big table win or table bonus game jackpot. “This table and the display might, for example, be at an entry point to the gaming floor, to bring in new players,” says Damien Connelly. “You can change the table layout via a switching mechanism that alters what is projected under the felt. Also, if a player wants to take a break away from the table, that player’s position at the table can be disabled for the duration of their break. The Charm of Alur Gaming Support launches a product that revolutionises the management of live table game displays and layouts Gaming Support’s prototype Alur Table