Caesars Entertainment Corporation has been named as the first ever Official Casino Sponsor of the NFL.
In an announcement on Friday, Caesars revealed that it had signed a multi-year sponsorship starting from the upcoming NFL play-offs that aims to provide unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements.
Caesars will have exclusive right to use NFL trademarks in the US and UK to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft, the company said.
Seven NFL Clubs already have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders and Eagles. These partnerships, along with the new League deal, are for the Casino category only and do not include sports betting, daily fantasy or hotels and resorts.
Caesars, alongside other properties on the world-famous Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas.