CLAIMS TO FAME
- Took helm of Australian wagering giant after 22 years with the company
Long-time Tabcorp staffer Adam Rytenskild certainly hasn’t snuck into the room quietly since taking over from David Attenborough as Tabcorp’s Managing Director and CEO last year.
Taking the fight to the corporate bookmakers who have stolen so much of Tabcorp’s online wagering market share – think Sportsbet, Ladbrokes and Neds – Rytenskild has been an active campaigner for “levelling the playing field” and appears to have had his way with a handful of Australian states recently announcing increases to the Point of Consumption tax they charge.
In March, he called for the establishment of a national wagering regulator and supported calls for a ban on most gambling advertising, and may again get his way with a parliamentary inquiry recommending in June both a national regulator and a near blanket ban on gambling advertising within three years.
Not everyone agrees that such measures will be effective or even possible, but in his short time in the job Rytenskild has quickly exhibited a dogged single-mindedness to do what it takes to reclaim Tabcorp’s status as Australia’s wagering king.
A new app is seen as a promising first step in winning bettors back but this journey still has a long way to go.
For the full list of 2023 Asian Gaming Power 50 winners, click here.
