• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Sunday 31 August 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Responsible gambling

A winning strategy

Shelley White by Shelley White
Mon 3 Aug 2020 at 18:13
37
SHARES
931
VIEWS
Print Friendly, PDF & Email

In the first installment of a new collaboration between IAG and the Responsible Gambling Council – a global non-profit organization based in Canada – RGC CEO Shelley White explains the keys to a successful Responsible Gambling strategy.

The aim of responsible gambling is to proactively promote healthy gambling habits and mitigate risk by ensuring effective safeguards are in place. Over recent years there has been an increased trend in the implementation of responsible gambling strategies by operators and regulators internationally. A holistic RG strategy includes a shared sense of accountability and collaboration between the player, the operator and public policy makers. Players must have access to knowledge and tools to make smart decisions about their play. Operators must create a fair and safe environment to prevent gambling harms and promote good customer service. Public policy makers are accountable for establishing policies and regulations, as well as providing oversight, to minimize the risk of problem gambling and negative community impacts. When all this comes together RG is good for business, the community and players.

Regulations, prevention education, training, accreditation, research and evaluation are the elements of a comprehensive RG strategy. RG is about being progressive and forward thinking. Anticipating potential harms to lessen the negative impacts of gambling are important for a dynamic RG strategy. The operator’s executive management team play a vital leadership role in the ongoing and successful application of these practices.

RG IS NOT A ONE SIZE FITS ALL APPROACH

It’s important to note that while the elements of a strong RG strategy are the same, the tactics that are used in each jurisdiction may vary. How it gets delivered globally needs to reflect individual market needs.

In Asia, it’s imperative that leading RG practices are adapted to be culturally appropriate and address the composition of the jurisdiction, be it an emerging or mature gambling market. To resonate with players, the approach must be aligned with cultural values, religious beliefs, language and history.

Successful RG strategies require good communication between the regulator and operator about risk mitigation and protecting those who are vulnerable.

BUILDING A STRONG RG PROGRAM

Informed decision making is a pillar of a strong RG strategy. The goal is to create a well-informed customer base who can make decisions about their play. Having a range of information readily available for customers has proven to be highly effective.

One of the RG initiatives employed by Marina Bay Sands in Singapore is to ensure RG collateral, such as brochures, are always present on the gaming floor and presented in a non-stigmatizing way.

Front-line staff are often the first point of contact for players. Proper staff training means staff have the knowledge and confidence required to help players keep their gaming safe. Their ability to recognize and respond to players’ needs creates a memorable player experience. This can turn a one-time customer into a repeat customer.

The presence of on-site player information centers highlights an operator’s commitment to player safeguards. In Ontario, Canada, PlaySmart Centres annually support over 300,000 players in 26 casinos. The staff provide players with information about safer play, offer educational events as well as support. Annual evaluations consistently demonstrate that the centers are highly valued by both players and operators.

MEASURING THE IMPACT OF RG

Setting key performance indicators (KPIs) and ongoing evaluation are essential to measure the effectiveness of RG, especially since the industry is constantly evolving. Program evaluations, customer research and accreditation are just a few of the tools operators and regulators use to measure RG programs.

These results inform continuous improvements to RG programs and offer recommendations, to regulators, for policy changes that enhance sustainable play.

For more information, visit www.responsiblegambling.org.

RelatedPosts

Editorial – Flipping the script

Editorial – Flipping the script

Thu 28 Aug 2025 at 12:30
Asia market roundup

Asia market roundup

Thu 28 Aug 2025 at 12:26
Rewriting the rules

Rewriting the rules

Thu 28 Aug 2025 at 11:43
Test of character

Test of character

Thu 28 Aug 2025 at 11:28
Load More
Tags: Current IssueResponsible GamblingResponsible Gambling CouncilRGShelley White
Share15Share3
Shelley White

Shelley White

Shelley White has dedicated her life and career to empowering organizations that create better futures for people in their communities. Prior to becoming CEO of the Responsible Gambling Council in 2017, Shelley spent the last 30 years holding a variety of executive positions, also in the non-profit sector, for some of Canada’s most recognized and trusted institutions.

Current Issue

Editorial – Flipping the script

Editorial – Flipping the script

by Ben Blaschke
Thu 28 Aug 2025 at 12:30

This month represents an important milestone for Inside Asian Gaming as we launch IAG EXPO – an expansion of the...

Asia market roundup

Asia market roundup

by Ben Blaschke
Thu 28 Aug 2025 at 12:26

Inside Asian Gaming takes a deep dive into the state of Asia-Pacific’s key gaming markets: who’s hot, who’s not and...

Rewriting the rules

Rewriting the rules

by Newsdesk
Thu 28 Aug 2025 at 11:43

IAG EXPO, taking place at Newport World Resorts from 8 to 10 September, is not your usual trade show. IAG...

Test of character

Test of character

by Newsdesk
Thu 28 Aug 2025 at 11:28

Since its establishment in 1989, Gaming Laboratories International (GLI) has developed into the world’s most trusted name when it comes...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
HKUST
NWR

Related Posts

Asia market roundup

Asia market roundup

by Ben Blaschke
Thu 28 Aug 2025 at 12:26

Inside Asian Gaming takes a deep dive into the state of Asia-Pacific’s key gaming markets: who’s hot, who’s not and where will the surprises come from in the near-term? The pandemic years are now a distant memory, and the Asia-Pacific...

Test of character

Test of character

by Newsdesk
Thu 28 Aug 2025 at 11:28

Since its establishment in 1989, Gaming Laboratories International (GLI) has developed into the world’s most trusted name when it comes to testing and certifying products for the gaming industry. Marina Wong, General Manager of GLI Asia Since the company was...

Curating Culture

Curating Culture

by Newsdesk
Thu 28 Aug 2025 at 11:04

Wynn welcomed Art Macao 2025 by launching the special exhibition “Hello China, Hello Macao – The Odyssey of Jingdezhen Porcelain: A Heritage Voyage from Macao to the World” – the first flagship project under cultural brand “Wynn Culture”. The “Art...

10 Years Ago – The 2015 Asian Gaming Power 50

10 Years Ago – The 2015 Asian Gaming Power 50

by Ben Blaschke
Thu 28 Aug 2025 at 10:57

In this regular feature in IAG to celebrate 20 years covering the Asian gaming and leisure industry, we look back at our cover story from exactly 10 years ago, “The Asian Gaming Power 50”, to rediscover what was making the...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English
  • 日本語