Inside Asian Gaming

February 2008 | INSIDE ASIAN GAMING 27 commercial gaming, as well as the government-sponsored market sectors. From Lottomatica’s perspective, the decision to acquire all of Atronic is a clear indication of our commitment to support and invest in GTECH’s strategic-growth plan.” Along with the acquisition, it was announced that Atronic CEO Gerhard H. Burda had been named Senior Vice President of GTECH’s Gaming Solutions division. According to a GTECH statement, “Burda will be responsible for managing and overseeing the long- term strategic direction of GTECH’s Gaming Solutions division, and providing operational leadership for the global business unit. In this role, Burda will guide GTECH’s investment in future technology and content development.” Burda will also be charged with “the identification of new market opportunities” and will “lead global market-requirements process, product development and product positioning, and provide sales and marketing leadership.” GTECH President and CEO Jaymin B. Patel added: “Gerhard has more than 20 years of gaming industry experience, and his passion for the gaming product, his thorough understanding of player and operator needs, and his excellent customer relations uniquely qualify him to combine the skills of both companies, Spielo and Atronic, to form the foundation for our ambitious growth plans in this business segment.” There is a clear sense that plans are afoot to ramp up product development at Atronic and boost its global market position. Atronic is already a market leader in Europe, Russia, and Latin America, but following the GTECH acquisition, it is likely the company will invest more in the development of exciting new products and attempt to build on its solid presence in the US, while making an aggressive push into high-growth markets such as Asia. Not that the company currently suffers a dearth of exciting new products. The following are our picks of the best of Atronic’s recent releases on show at ICE, including several new games targeted at the Asian market. e 2 -motion™: The new face of e-motion™ Atronic’s e-motion™ is widely hailed by insiders as the most ergonomically-advanced slot machine cabinet in the industry, and is unsurprisingly also one of the most popular. Building on the success of e-motion™, Atronic launched the brand new e 2 -motion™ cabinet at ICE 2008. The newcabinet has all the features that underpinned the success of e-motion™, along with some exciting enhancements. The new e 2 - motion™ cabinet takes player convenience to a new level and offers optimum serviceability for operators. Enhancements to player comfort were achieved by relocating the player tracking units between the TFT screen and button panel, offering easier access to the card reader and centrally located speakers for improved sound experience, and redesigning the player button panel to incorporate a soft hand rest and coin bowl with integrated cup holder. The new e²-motion™ features two 19” TFT screens, further enhancing the playing experience and allowing for exciting presentation of bonus events and jackpot celebration. Operators will enjoy the serviceability enhancements including sideways air circulation allowing for full back to back mounting possibilities.Theuseof high-quality,reliableColdCathodeFluorescent Lamps (CCFL) for Topper Glass illumination increases lifespan from 8,000 to 30,000 hours, name/serial plates located on cabinet side New Products allow for easier access, mechanical meters are accessible via the main door, removable side cabinet handles allow for easy lifting, and smooth edges on the under surface reduce scratching of machine bases. The e 2 -motion™ cabinet also offers various configuration options including the topper with or without a progressive meter, bill-less or coin-less operation, front door with or without coin bowl and comes in two colours: standard black or gold. King Kong Cash Based on the Universal Pictures blockbuster, King Kong Cash sees Atronic taking a giant step in linked gaming, with a 4-level frequently hitting progressive jackpot and interactive bonus rounds. Designed for the e-motion™ cabinet, King Kong Cash is currently supported by The new e²-motion cabinet