Inside Asian Gaming

Oct 2007 | INSIDE ASIAN GAMING 33 Real-time power SOS In-Play, StatsOnSport’s real-time prod- uct, has so far been deployed during live cricket and tennis matches, and is in development for the main five European football Leagues. It is proving a big hit with the increasing number of on-line bettors who choose to trade positions while an event is tak- ing place. Chief analyst James Waters comments:“Our exten- sive database of past cricket matches—and the soft- ware model we’ve built around it—allows us to input the current score at any given point to find the aver- age total, win percentage and win margin for teams in that position.We provide frequent predictive up- dates, which can be easily cross-referenced with the real-time market prices.” In-Play is one of six StatsOnSport prod- ucts, each designed to satisfy very different betting needs. SOS Topline caters to those seeking executive-style summaries of the key issues, SOS 360 to those who want access to the depth analysis, and SOS Direct to those who want access, via license, to StatOnSport’s deep reservoirs of data. SOS Data offers proprietary performance data for both pre-event and in-running markets and SOS White Label consists of wholesale services for associated businesses in betting and media sectors. ThecorebeliefoftheStatsOn- Sport team is that good analysis breeds confidence in bettors— and therefore is of great com- mercial benefit to sports-book operators. StatsOnSport recent- ly tested its products amongst the users of Betfair over a sus- tained three-month period, during which betting volumes increased by 35%. Not only did the StatsOnSport analysis en- courage bettors to in- crease their wagers on the sports and markets they were normally active in, but it also gave them the con- fidence to place wagers on new sports and markets. StatsOnSport stresses it is not a tipping service, as its primarily ob- jective is to illustrate the pertinent trends for a given event and to provide anal- ysis of those trends. Waters explains: “Where we diverge from tipsters and media publications is that we use statistics as our starting point - and work towards a conclusion from there; tipsters will gener- ally use statistics to support a view.We do provide sum- mary recommendations for those who don’t have time to go through all the workings in the margin and for those who prefer to be guided, but the workings are always there. Even if we believe in an outcome, we will not go with it if the predomi- nant form patterns are in conflict” StatsOnSport is in the process of rolling out its service across the Asia-Pacific region through relationships with some of the ma- jor sports-books, mobile operators and media-owners. For more details about StatOnSport’s service and plans,log on to www.statsonsport.com or email [email protected] Sports Betting