Inside AGE 2022

70 | I NSIDE AGE | #1 AUG 2022 | asgam.com steering Keno. He emphasises the importance of building meaningful, trusted relationships with his team, stakeholders, venue partners, and, ultimately, customers. “Working at MAX gave me a very in-depth understanding of the licensed venue industry and how technology can help our partners deliver enhanced customer experience,” he says. “It showed me the importance of having a simple strategy that our people and customers can understand in a very complex, technology-focused industry.” Keno’s move to The Lottery Corporation is synergistic in more than a mere business a l i g n m e n t o f t h e g a m e . Nu r t u r i ng commun i t i e s i s integral to the spirit of Keno, as it is to The Lottery Corporation. Just days after being listed o n t h e A S X , T h e Lo t t e r y Corporation announced its support of two world-leading research projects from The University of Queensland: one to supercharge the production of future vaccines and the other to treat chronic pain using spider venom. This $500,000 contribution from unclaimed prize money t a ke s The Lo t t by Go l den Casket’s support of UQ research to $2 million over the past three years. “I’m confident our venue partners will benefit by tapping i nto our cu l ture and be i ng aligned with an organisation that strives to make a difference w i t h i n ou r c ommu n i t i e s ,” stresses Malek. “For more than a century, Australia’s official lotteries have been supporting Australian c o m m u n i t i e s t h r o u g h lottery taxes, donations, and partnerships. Keno has a similar outlook and commitment. “We ’ ve p a r t n e r e d w i t h Disaster Relief Australia to he l p commun i t i es recove r from natural disasters through financial support, which began in December 2019 during the Black Summer Bushfires and carries into 2023. “Our suppor t i s he l p i ng b o l s t e r D R A t o d e l i v e r thousands of volunteer hours and essential equipment that offers help and hope to people suffering in the aftermath of the recent devastating floods.” Ma l ek i s qu i ck to po i nt out that Keno is benefiting Australians on many levels. “For every Keno win, there i s an e l a t ed wi nne r and a rewarded venue partner, and a celebrating community.” I’m confident our venue partners will benefit by tapping into our culture and being aligned with an organisation that strives to make a difference within our communities. – Paul Malek