Inside AGE 2022

austgamingexpo.com | #1 AUG 2022 | INSIDE AGE | 65 success, and then we created a series of quarterly social networking events in Macau called MAD which stands for “Macau After Dark.” We have since found that, because our events were so well received, clients and even regulators started asking us to organise events on their behalf. So we do professional events and social events around Asia-Pacific, be they awards nights or conferences or networking drinks. I AG E : Yo u a l s o r u n I AG Consulting which consults to market participants and entrants. What has been the focus fo r you r consu l t i ng clients in the past couple of years? AWS: IAG is very well known fo r ou r med i a and even t s businesses but our business s e r v i c e s d i v i s i o n , wh i c h includes IAG Consulting, is perhaps less well known. IAG Consulting is one of the few companies that can genuinely boast a deep connection with both the As i an s i de of the industry and the western side of the industry globally, and we are a connecting force for western companies looking to get into Asia, so we do a lot of general advisory consulting for market entry. In addition to that we are an outsource supplier of a number of services to existing market participants such as marketing, graphic design, PR