Inside AGE 2022

austgamingexpo.com | #1 AUG 2022 | INSIDE AGE | 61 I n s i d e AGE : I n s i d e As i a n Gaming was recently named Official Media and Production Partner for AGE 2022, the first time IAG has been so heavily involved with this show. How did it come about? AndrewW Scott: We’ve actually wanted to do this for many years. IAG has been around since 2005 and obviously AGE has been around since 1990, but particularly through the 2010s we have regularly attended AGE and really enjoy the show. I am Australian, as is our Managing Editor Ben Blaschke who resides in Sydney. And even though we are called Inside Asian Gaming , we have s t rong Aus t ra l i an coverage. I knew [former GTA CEO] Ross Ferrar well, had a good relationship with his successor Chris Muir and now have a good relationship with current CEO Jinesh Patel. We’ve been discussing such a partnership for some years, first with Chris and then with Jinesh. We had been planning to be involved in 2020 but then COVID came. As soon as it became apparent that an in-person AGE would proceed in 2022, we resumed discussions and here we are! IAGE: For those who may not know IAG , tell us a little about the company’s history and market position AWS: Many people think that because we are called Inside Asian Gaming and are based in Macau that we don’t really cover Australia but we define Asia very broadly, covering about a th i rd of the wor l d including Australasia. We have visited every casino in Australia, have grown up around many of the pubs and clubs and we know all major suppliers in the region as well. I AG began i n 2005 bu t particularly in the last seven years we have really grown the business substantially to become by far the leading B2B gaming and leisure industry media brand in Asia. Aside from our strong media business, we also have a healthy events business and consulting and business services business. Our med i a i nc l udes IAG Brea k f a s t Br i e f i ng , wh i ch comes out every day at 10am EST Monday to Friday and will