Inside AGE 2022

austgamingexpo.com | #1 AUG 2022 | INSIDE AGE | 57 games approved in as many jurisdictions as you can so I think IGT has been building games for Australia with a view to exporting them to our other markets. We’ve scrapped that now. The Australian market is unique and even inside that are all of the various segments as you’ve just mentioned. We are now focusing our local talent on building nothing but Australian games for Australia. I th i nk t rad i t i ona l l y our games get off to a good start but perhaps lack in longevity, so we have some of the best studio talent in the world now working i n t h e Au s t r a l i a n ma r ke t because we want to create that longevity. Then we can export those games globally and create real value. As another example, we’ve traditionally performed quite well in the casinos and clubs and then tried to use those same products through hotels. The hotels segment now is pushing around 50% of the available gaming revenue in Australia – particularly with the consolidation of companies with multiple locations. It is a more volatile experience, a faster audience getting in and getting out during that lunch break or early afternoon, so the games have to be more

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