Inside AGE 2022
56 | I NSIDE AGE | #1 AUG 2022 | asgam.com Asia and Advantage Club here in Australia, so we’re going to be showcasing our new service window and our new systems- wide jackpot functionality which we’re extremely excited about, and of course the solution we’re going to be using in regard to cashless and the digital wallet which will hopefully be commencing soon here in the NSW trial. We believe we are the system of choice right now. From a games perspective, we’ve changed a lot of things inside our studio. We’ve got a lot of talent there and we’ve really re-worked our process of building games and focusing on the local market. “Outgrow” is our most recent release from our studio Glow. It is already out in Queensland and is the number one and two game in Queensland at the moment. What that game does is give players more time on device and more selections without sacrificing that volatility and the opportunity to win big jackpots. That game is on the verge of approval in NSW and we’ll be leading with that game at AGE. We’ve got another game called “Lucky Gong” and then what we will consider our fourth quarter hero product called “Light It Up”. Our tag line there is “Familiar but different” – really built for Australian players with a multi-level linked progressive jackpot and four base games underneath it. We will have a wide array of games on show of course but those are the three we will be focusing on that we really think can move the needle for us in this market. The theme of our show is “Light It Up” on the back of that last product. IAGE: Australia has a very strong pubs and clubs industry, which makes it quite a unique market. How do you approach a casino product versus a club or pub product? DO: That’s a good question and we’ve been spending a lot of time on that. It’s also where we perhaps haven’t fulfilled our potential in this market. Just taking a step back from that, you’re building games and then trying to get those We’ll have a section on the floor at AGE dedicated to hotel products and we’ve hired some significant talent in both the commercial business and also the studio business to focus on hotels.
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