2023 G2EA SG Conference Guide

73 G2EASIA.COM | G2E ASIA CONFERENCE 2023 SPEAKER PROFILE MIKAEL WESTERLING Chief Sales Officer & Co-founder MikaelWesterling isChief SalesOfficer andaCo-Founder ofGRIDEsports (est. 2018), adata platformservingthegame industrywith in-gamedata infrastructure, datamanagementand asset distribution solutions. Mikael has over 15 years of experience working in the regulated betting industrywith roles that catered tovarious areasof thedatavaluechain inawagering context. His expertise also focuses on regulatory frameworks and integrity challenges. Prior to joining GRID, Mikael worked in traditional sports for companies such as RunningBall (now Stats Perform), InPlay Sports Data and Betgenius. Mikael’s transition to esports started in 2015 and since then Mikael has been dedicated to unlocking the potential of in-game data for the games industry. GRID Panel session: Esports as a Sportsbook Product Wednesday 31 May, 14:05 – 14:40