2023 G2EA SG Conference Guide

30 G2E ASIA CONFERENCE 2023 | ASGAM.COM SPEAKER PROFILE BENEDIKT BECKER Director of Sales and Marketing Panel session: Marketing to esports Fans Wednesday 31 May, 16:40 – 17:10 Benedikt Becker is the Director of Sales and Marketing at Shikenso, a company that specializes in analyzing sponsorship campaigns in esports powered by AI technology. With over seven years of experience on the marketing agency side, Benedikt has a strong background in marketing and a passion for helping companies achieve their goals through effective strategies. Based in Southeast Asia, he is a well-respected thought leader in the industry and has been invited to speak about marketing trends and esports on TV, radio, and in various marketing magazines. His goal is to help businesses thrive in the fast-changing world of marketing and esports, and he’s excited to share his knowledge with others. Shikenso is on a mission to make the gaming and esports industry transparent for sponsors. It employs artificial intelligence to deliver an all-in-one analysis of marketing campaigns. The Shikenso Dashboard & Smart Tracking Algorithm equip organizations with a rich data set of brand performance along every campaign step. Its dedication to providing swift reporting enables our clients to make well-informed decisions with confidence. Shikenso Analytics