2023 G2EA SG Conference Guide

17 g2easia.com | G2E ASIA CONFERENCE 2023 DAY 2: WED 31 MAY 2023 LEVERAGING THE GLOBAL ESPORTS INDUSTRY 15:50 – 16:30 When Esports Comes to Town International and regional esports events can attract a unique vertical tourism surge. Explore the strategies and methods to perfect the attraction, conversion, and retention of those visitors to your property. Moderator: ■ ROGER QUILES Founding Partner, Quiles Law Panelists: ■ CRYSTAL VINNY LAI Former executive at ONE Esports and Twitch ■ NICHOLAS KHOO COO, Global Star Acquisition Inc ■ JASON TEO Vice President, Business Development, ONE Esports 16:40 – 17:10 Marketing to Esports Fans Esports fans represent a significant and growing number of people in the region. Esports fans are known to be brand loyal but are extremely discerning and sensitive to authenticity. What are the best practices for engaging and conversion of this fan base and is it worth the effort? Moderator: ■ HAI NG Co-founding Partner, Neomancer LLC Panelists: ■ JOEL COLLIE Founder and Managing Director, SkyGate ■ BENEDIKT BECKER Director of Sales and Marketing, Shikenso Analytics 17:10 – 17:20 Closing Remarks ■ HAI NG Co-founding Partner, Neomancer LLC 17:20 – 18:00 Esports Networking Time Topics Partner for Esports sessions: Neomancer