G2E Asia 2022 Special Edition Singapore

18 G2E ASIACONFERENCE 2022 | asgam.com LEVERAGING INNOVATIONANDTECHNOLOGY Time Topics 10:00 – 10:20 Marketing and Analytics Transforming the Guest ExperiencewithData and AI Today, artificial intelligence (AI) is revolutionizing just about every industry, including the casino and hospitality industry. In this session, attendees will learn about the data science tool kits, what an AutoML workflow is, as well as how to experiment, train, and deploy machine learning and deep learning models. Some of today’s leading AI executives will reveal how to implement this powerful and cutting-edge technology in the gaming and hospitality industry. Speaker: ◊ LIMYEWBENG , Head, Value Engineering - APJ, Alteryx 10:25 – 10:45 Marketing and Analytics PersonalizationMarketingwith AI AI is used in marketing to enhance the effectiveness of marketing campaigns, provide advertisers with a better understanding of their customers, and help widen messaging reach while also allowing companies to personalize their marketing content. AI-driven software can assist casino and hotel marketers to identify newmarkets as well as find the best ways to promote their products and services through the multitude of channels available to them today. This session brings together leading software executives to discuss how hospitality and gaming companies can add AI solutions that will increase the customer experience and optimize the operation. Speaker: ◊ NIHAR JOSHI , Principal Sales Specialist, 1:1 Customer Engagement, Asia, Pegasystems Inc. 10:45 – 11:05 Marketing and Analytics Beyond Business Intelligence Today, AI is revolutionizing BI. Withmachine learning, deep learning, augmented analytics, natural language processing, and chatbots, analytics and business intelligence (ABI) platforms are enabling less technical users to model, analyze, explore, share and manage data, then collaborate and easily share their findings with others. Attendees will learn about the latest developments in the field that Gartner now calls ABI rather than just BI because analytics have become an instrumental part of these tools. Speaker: ◊ CHINKUANTAN , Senior Director of Solutions &Value Engineering, Qlik QUICKWINS FORGAMINGAND ENTERTAINMENT INASIA