Inside Asian Gaming

IAG JUL 2023年7月 亞博匯 98 Takashi Maekawa 前川隆志 FEATURES J apanese gaming product supplier Sega Sammy Creation is aiming for the sun, with a plan to not only enter the Asian slot machine market but – in the long-term at least – challenge the big boys. Traditionally known for its electronic table games products and its standalone baccarat game Maximum Fortune Baccarat, which has produced some promising results in Macau in recent years, SSC’s new slots strategy is the brainchild of Takashi Maekawa following his recent promotion to SVP of Global Sales and Business Development. Having previously overseen the company’s US operations, Maekawa told Inside Asian Gaming that there is no better time than now to diversify its Asian product offering. “We’ve learned a lot doing business in the US, and the focus in the US has become slot machines, traditional slot machines, so we’re now looking to try and find success in the slot market on the mass gaming floors in Macau,” Maekawa explained. “We’re at a very unique moment in Asia right now where we’ve had the pandemic but also the new regulations 日 本遊戲供應商世嘉颯 美創意公司（SSC） 有著雄心壯志，不止 計劃要進軍亞洲角子 機市場，長遠亦要挑 戰大公司。 SSC傳統上以其電子賭桌遊戲產 品，以及近年在澳門取得一定成績的 獨立百家樂遊戲Maximum Fortune Baccarat而知名，而SSC的角子機戰 略則來自近日獲擢升為全球銷售及業務 發展高級副總裁前川隆志的發想。前川 過去負責公司的美國業務，他向《亞博 匯》表示，現在是為亞洲提供產品多樣 化的最佳時機。 前川解釋︰「我們在美國做生意時 學習了許多，美國的重心是角子機，傳 統的角子機，所以我們現在正嘗試在澳 門中場角子機市場獲得成功。」