Inside Asian Gaming

IAG JUL 2023年7月 亞博匯 68 深入 CRM 《亞博匯》在未來數月將發表總數達六篇的系列文章，在該系列首篇文 章中，星億娛樂集團前本地和國際營銷與市場推廣副總裁Charlie Mai 介紹了賭場環境中的內部和外部客戶關係管理以及變革管理等概念。 DELVING INTO CRM In the first of a series of six articles by Charlie Mai – former VP of Domestic and International Sales & Marketing for Star Entertainment Group – to be published by Inside Asian Gaming over the coming months, the concepts of Internal and External Customer Relationship Management and of Change Management in the casino environment are introduced. COLUMNISTS By 文 Charlie Mai Charlie Mai is a senior corporate practitioner and researcher with 25 years of experience in sales, marketing, services, operations and change management across business sectors and industries, including casinos, integrated resorts, hospitality, FMCG and manufacturing in Australia and overseas. Charlie holds a Doctor of Business Administration degree, a Master of Internatoinal Business, and Bachelor degrees in Foreign Trade and Computer Science. Charlie Mai 是一位資深的企業 實踐者和研究者，在商業領域和 不同行業的銷售、市場推廣、 服務、營運和變革管理方面擁 有25年經驗，包括在澳洲及其 他地區涉足賭場、綜合度假村、 酒店、快速消費品和製造業等行 業。Charlie Mai擁有工商管理 博士學位、國際商務碩士學位， 以及外貿和電腦學學士學位。