Inside Asian Gaming
IAG JUL 2023年7月 亞博匯 24 COVER STORY Andrew W Scott: Let’s start with your observations on the Macau market since reopening on 8 January. Have customer preferences and demographics changed, and how is Sands China capitalizing on the new Macau? Dr Wilfred Wong: We have seen a rebound of travel back to Macau, not just from mainland China and from Hong Kong, but from other parts of the world as well. And what we see is that the people that we know who are high-rollers, VIPs, they’re now coming back directly to us instead of going through junkets or agents like in the past. We’re bringing in these people from other parts of the world too – Southeast Asia, Japan, Korea. Really, this fits very well into the government’s wish that we should try and promote Macau overseas. We have been using private jets, andwe have been doing a lot more overseas promotion, using our overseas offices to really try and get these customers here. The staple of the casino now is actually the mass and premium mass people, which we have also been developing. Even in the past, we were the leader in mass gaming – we have 30% of the market share. Overall GGR: we used to have 23% but with the results of the first quarter, you see that we’ve increased that to 27%. I think that is all a result of the market changing shape, that there is more mass gaming than VIP gaming and that’s the segment that has recovered the fastest. And therefore, with our facilities, with our large room inventory, we have been able to capture that mass and premium mass market.
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