Inside Asian Gaming

IAG JUL 2023年7月 亞博匯 102 support and the products. In my case I can see things globally and bring more of a global strategy in terms of the products we provide and the release timing. Our roadmap is now a global roadmap instead of just having region by region plans, which will be beneficial for the big corporate groups as well as independent casinos, because I can see what’s going on in the market globally. We now have the ability to switch and be more flexible on production as well as development, so I think that’s the benefit I can provide.” It has certainly been a fast start. In the Philippines, SSC has already reached agreement on placing new products into Solaire Resort at Entertainment City and will also be on the floor at Okada Manila soon. Likewise, the next few months will see placements at Galaxy Macau, The Venetian Macao, City of Dreams Macau and Studio City – an opportunity, as Maekawa describes it, to “prove that we can support the interest they have given us.” But SSC’s ambition doesn’t stop there. “We’d like to compete with the bigger companies, but even more we’d like to be known as a gaming manufacturer, not an electronic table game manufacturer,” Maekawa says. “We want to place ourselves among the other companies as a slot manufacturer by having solid slot content, but it’s one step at a time and every install matters. “We want to get to a point where we’re recognized and people find our product in every casino in Macau and the Philippines, as a first target for us. And then, after maximizing the opportunity in these two markets and having a better understanding of Asia, that’s when I hope towards the end of the year to be able to make that decision on expansion in places like Singapore and other Asian countries. That’s our goal.” FEATURES The Sega Sammy Creation team at G2E Asia Special Edition: Singapore in May Sega Sammy Creation團隊於五月在亞洲國際娛樂展新加坡特別展現場