Inside Asian Gaming

IAG JUN 2023年6月 亞博匯 74 from each other to create what the marketing folks call a USP (unique selling proposition). REMEMBER THE VCR? Secondly, I’d like to invoke the “VCR phenomenon” argument from the 1980s. This was the decade that the video cassette recorder (VCR) became ubiquitous, with almost every household in developed nations having a VCR in the lounge room hooked up to the family television. It gave rise to a behemoth movie rental industry, dominated by Blockbuster video. Naysayers heralded the death of cinema, claiming that people would no longer bother to get dressed, buy a ticket and view scheduled movie screenings at cinemas, when they could much more conveniently rent a video cassette and watch the movie in the comfort of their own home. Counter-intuitively, this argument proved utterly false! In fact, the opposite occurred. The ready availability of movies powered a movie industry resurgence unseen since the days before television, with movie fans becoming much more interested in the “art of cinema”, following their favorite actors and directors, becoming captivated by cinematic styles and so on. This ultimately led to a boom in cinema attendance 可能都只是門面功夫，但到了今天，度 假村的各項非博彩服務及設施，逐漸吸 引着成熟口味的客人來到度假村。同 時，有鑒於娛樂場遊戲的單一性質，各 間IR內的其他設施，就能讓它們與其他 對手分別開來，製造市場推廣業者口 中的「獨特銷售主張（unique selling proposition）。」 還記得「錄影機」是甚麼 嗎？ 在討論第二項論據時，我想引用 一下1980年代關於「錄影機現象」的 論點。在那個年代，錄影機可謂無處不 在。在已發展國家中，幾乎每個家庭的 客廳裏，都有一部錄影機連接著家中的 電視。錄影機的普及，也催生出一個龐 大的電影租借產業，以百視達為該行業 的霸主。當時，有些人曾嘗試預言戲院 的逝亡，聲稱人們一旦享受過租借影 COLUMNISTS