Inside Asian Gaming

IAG JUN 2023年6月 亞博匯 72 CASINOS ARE NO LONGER CASINOS The first of these is that in this modern era, casinos look less and less like casinos. The term “integrated resort” (IR) might have originally been a bit of linguistic sleight-of-hand to persuade governments to allow casino gaming, but today the term genuinely reflects reality. While casino gaming floors are undoubtedly the economic engines of modern-day IRs, the current practice is to not put the casino front and center. IR operators heavily promote their other resort offerings – F&B, five-star hotels, entertainment, architectural features, water and theme parks, MICE facilities and many more. While these might have once been window dressing, non-gaming resort offerings are increasingly driving visitation of a customer base with maturing tastes. And given the homogeneousness of casino gaming, it’s everything else that differentiates IRs 賭場已非賭場 四項論據中，第一項就是在現今 世代，賭場已經越來越不像賭場。「綜 合度假村（integrated resort, IR）」 這個名稱，一開始只是在語言上耍些小 聰明，最終目的就是要說服政府容許經 營娛樂場博彩。但時至今日，這個名稱 已經真正反映了現實情況。雖然娛樂場 樓層無疑仍是現代IR的主要經濟引擎， 但現時的做法，卻並非把娛樂場放到首 位。在宣傳方面，IR營運商把十分大的 比重放在他們度假村內提供的其他產品 及服務，包括餐飲、五星級酒店、娛 樂、建築特色、水上及主題樂園，還有 會展及其他更多設施。這些設施在以前 COLUMNISTS