Inside Asian Gaming
IAG JUN 2023年6月 亞博匯 36 COVER STORY might help a little bit more. It’s not just speaking the language though, the other thing is their culture, what kind of food they want, what kind of service they need. How do you make them feel comfortable so that when in Macau, they feel like they are not away from home? AWS: The Macau government has made a big deal about diversification.Galaxyhasmade an enormous commitment to the government, US$3.6 billion over the next 10 years. It didn’t escape me that 10 years is 3,650 days, so that’s almost exactly US$1 million a day, of which 97% will be spent on non-gaming initiatives. That’s quite a commitment. FL: You have to project what the future customer looks like, and they will not just be players, which means a lot of non-gaming amenities will need to be built, and that costs a lot of money. I don’t look at needing to make a certain amount of money from each amenity. At the end of the day, we need to look at how to get the customers to us and make the money we need to be making. I continually tell my colleagues here that we try to look into the “one customer” approach, where as far as we are concerned, we want to bring in the customer, and then he will decide whether he wants to spend his money here or elsewhere. Normally with a family, the wife is going to go
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