Inside Asian Gaming

IAG JUN 2023年6月 亞博匯 35 封面故事 The foreign market is going to come, but I don’t think it’s going to spike tomorrow. We have a lot of preparation to do before we will be able to convince foreigners that Macau is a destination they cannot miss. 海外旅客要來了，但我不認為明天的旅客數 字就能馬上大幅飆升。在讓海外旅客相信澳 門是不容錯過的目的地之前，我們仍有許多 準備工作要做。 language, the customer service team and the restaurants ready. The foreign market is going to come, but I don’t think it’s going to spike tomorrow. We have a lot of preparation to do before we will be able to convince foreigners that Macau is a destination they cannot miss. AWS: When you talk about language, what languages are we talking about? What markets do you think are the obvious first places to go to outside of Greater China? FL: I would say it should be the Asia market, maybe a radius of about three hours by plane. Places like Japan, Korea, Thailand, Singapore and Malaysia. AWS: I guess in those instances, they all speak different languages, so it makes it difficult, but English is a lingua franca between those countries. Many worldly people speak English as a second language, would that be a good place to start? FL: Oh, absolutely. And our local staff speak some English, but when you add their native language on top of English, that AWS:澳門政府明確表示希望吸引更多國 際旅客來澳門。旅遊局局長近日表示， 來自大中華區以外的入境旅客數量僅佔 2.2%，特區當局希望這一比例能大幅提 升至10%。有一種看法是澳門只適合中 國人，對外國人不太友好。澳門能夠如 何改變這種狀況？銀娛正著手作出何種 改變？ FL: 首先，感謝您提出這個問題，這個問 題價值千金！過去20年期間，國際旅客 不是我們重點關注的市場，因為當時的 中國經濟剛剛騰飛，所有新興的中產階 級都希望到澳門體驗。然而，展望更長 遠的未來，我完全認同讓澳門更國際化 的願景。在一國兩制模式下，澳門應發 揮窗口作用，吸引海外投資者和客人前 來享受和體驗。問題是我們能做些什麼 來吸引他們過來？