Inside Asian Gaming

IAG JUN 2023年6月 亞博匯 32 COVER STORY people wanting to come and experience Macau. But looking into the longer-term future, I 100% agree with the vision that we should turn Macau to be more international. Under the one country, two systems model, Macau should play the role of being a window for overseas investors and customers to come and enjoy and see what we have to offer. The question is what can we do to attract them to come over here? Firstly, I don’t think we’re going to compete on cost. Given the tax rate, we would not be able to compete with a country like Vietnam or elsewhere. We can probably only compete by offering the best infrastructure and transportation, to make Macau somewhere that is easy to get to and friendly, a one- stop shop with international amenities and events, parties, food, gaming and the best hotels. I think we have all these ingredients right now, so it’s really a matter of how do we market our services and draw people’s attention to Macau as a place they want to visit? Representatives of theMacao Government Tourism Office have started going overseas to do this sort of marketing and promotion, and all six concessionaires are joining in the effort to promote the Macau brand. I mentioned that before we used to offer a lot of Chinese food because most of the customers are Chinese, but to attract foreigners, then you need to talk about whether the chicken or the egg is first. To welcome foreigners, we must have the