Inside Asian Gaming

IAG MAY 2023年5月 亞博匯 36 “The Hold & Spin games continue to grow in popularity,” Attwood offers. “That cash on reels element, which has been a revolutionary changeaway fromjust traditional symbols, is a very powerful way to display a symbol, so they will continue to grow.” Adds Cheers, “I still think that’s the core design. I would say the Hold & Spin mechanic has become part of the gaming experience for players. The big question we’re asking now is how we can tweak it to provide something different? It might be bonus free games where we give them additional chances to get another spin to add more balls or more symbols while in that feature. And adding the ability to win jackpots within that as well, rather than just accumulating prizes, is definitely something we are doing.” “We continue to enhance the player experience with the Hold & Spin mechanic,” says Robson. “For example, one of our game families, Tian Ci Jin Lu, offers a very rewarding experience across five different levels of Hold & Spin and Repeat Win. “With Choy’s Kingdom and Bao Zhu Zhao Fu, we’ve taken players on a multiple reel matrices journey with Hold & Spin and Repeat Win mechanics. This is an evolution of Hold & Spin.” According toAttwood, players are also demanding more bang for their buck – particularly when it comes to features. COVER STORY “I think feature frequency is one of the most important things now, so more and more games will give a feature every 60 or 70 spins,” he explains. “Traditionally it would be double that, every 120 or 130 spins. That’s a key trend in games coming through now, although ultimately simplicity is the key to the best games. Players want games that are easy to understand, where they immediately know what are the key symbols and what are the key features of the game.