Inside Asian Gaming

IAG MAY 2023年5月 亞博匯 34 attractive to the player on a risk- reward basis. They are prepared to risk a reasonable bet in striving to achieve the Major and are therefore spending time on device in pursuing that Major jackpot. We see that the Major needs to be of a significant enough value to appeal but not too high that its frequency is lowered. You want your Major going off on average at least once a day. Poor Major design often leads to a poor link in our experience.” Aiding the next progression of links and how they are deployed on gaming floors across the region is the move towards multi-denomination games. Although Asia was somewhat late to the party when it comes to multi-denom, the technology is now commonplace and provides operators with far greater flexibility in appealing to a broader customer base. An example is mass versus VIP. Whereas suppliers have previously developed different products for each segment – or variations on the same product – multi-denom allows the same game to be placed both on the mass gaming floor and in VIP areas. And, as Aristocrat’s Robson explains, it also presents additional opportunities to unlock linkability between the two segments. “Our goal is to help operators increase turnover while reducing jackpot liabilities of link products,” he says. As for the games themselves, there is one mechanic and one mechanic only dominating Asia’s gaming landscape right now: Hold COVER STORY