Inside Asian Gaming

IAG MAY 2023年5月 亞博匯 22 MGM OUTLINES PLAN TO INCREASE INTERNATIONAL VISITATION TO MACAU CASINOS 美高梅公佈吸引更多國際 遊客前往澳門物業的計劃 MACAU GAMING CONCESSIONAIRE MGM China has inked a new agreement with its majority shareholder, MGM Resorts International, under which the latter will be tasked with helping source more international customers for its Macau properties. Under the new International Marketing Agreement, which replaces the previously signed Sixth Renewed MGM Marketing Agreement, MGM Resorts will establish a number of new global marketing offices – the costs of which will initially be borne by MGM China – aimed at further diversifying the company’s Macau customer base. The offices as a whole, including those already in operation, will be overseen by a Special Manager, named as MGM Resorts’ current President Far East Marketing, Sean Lanni. In a filing, MGM China said the new agreement with its parent company is specifically designed to address the Macau government’s directive to diversify the Macau economy and reduce its reliance on customers from mainland China, Hong Kong and Taiwan. “For the purpose of fulfilling its obligations under the New Concession Contract, and pursuant to the commitment by [MGM China] to the Macau Government to expand overseas markets and to increase the growth of non-gaming revenue, [MGM China] desires to utilize the know-how and international resources and reputation of MGM Resorts International and its designated affiliates to conduct marketing activities via [its] existing and future Marketing Offices that will result in additional international customers visiting the Macau Properties for non-gaming attractions and also casino gaming,” it said. MGM Resorts holds a 55.95% stake in MGM China. 澳門博企 美高梅中國與其大股東美高梅國際酒店集團簽署一項新 的國際市場推廣協議，後者將負責幫助其澳門子公司帶來更多國 際客戶。 根據雙方最新的國際市場推廣協議，美高梅國際酒店集團將 在全球設立更多的市場推廣辦事處，相關費用最初將由美高梅中 國承擔，旨在進一步擴大公司的澳門客戶群。 市場推廣辦事處的整體營運管理（包括已經投入營運的辦公 室 ），將由一名高級管理人領導。首位高級管理人為美高梅國際 酒店集團國際市場推廣部高級副總裁Sean Lanni先生。 美高梅中國在一份文件中表示，與其母公司達成的新協議專 門應對澳門政府的指示，旨在實現澳門經濟多元化，並減少其對 中國內地、香港和台灣客戶的依賴。 「為了履行新批給合同項下的義務，作為承批公司之一的美 高梅金殿超濠需要透過投資海外市場增加收入，並致力於擴大海 外銷售網絡及資源。通過利用美高梅國際酒店集團營運的現有美 高梅市場推廣辦事處，澳門集團能夠更有效地增長其資源，以在 既定時間內達成其關鍵績效指標。此外，根據其對澳門政府的承 諾，澳門集團計劃進一步開設更多市場推廣辦事處，以充分利用 國際市場推廣辦事處網絡。」 美高梅國際酒店集團持有美高梅中國55.95%的股權。