IAG MAR 2023

IAG MAR 2023年3月 亞博匯 42 all involved, be they player, operator or regulator. “From an AML perspective it’s just about bullet proof,” he says. “I mean, anytime funds come in they are coming in from an identified bank account so the traceability is improved infinitely. It’s impossible to bring money in without understanding the source, so it’s coming from a legitimate financial institution. “That aside, one of the things we are very actively trying to promote as an Asia-Pacific business is bringing fun back into gaming. The fun aspect seems to have disappeared because most games are targeted at the same player type. “Anyone who has been to Las Vegas recently would have noticed the difference in gaming environments. It’s so much more fun in Vegas and even in some of the Asian IRs compared COVER STORY to what’s in Australia, because regulation has really restricted us in terms of gaming product. “I think what cashless gaming allows us to do is attract the casual punter back, because we’ve ousted them out of the market in terms of product. “Then in terms of payment choice, there are people like me who walk around with no cash and see a machine and decide it’s all too hard to go and get cash. But give me an option to access my cash and I’ll have a punt. “I suppose what NSW is doing specifically with their sandbox trial is evaluating the impact on harm, and those trials are underway. But again, when you look at the trend toward people’s preference on payments, [cashless] is going to be the direction everything heads anyway.”