Inside Asian Gaming

IAG FEB 2023年2月 亞博匯 94 The following are some seminal questions to be taken up and answered by the industry executives and stakeholders: Doyouknowyour targetmarket(s)? Identifying the demographic and psychographic characteristics of potential customers is the first step in developing any marketing and operational efforts. 誰是您的目標市場？ 確定潛在客戶的人口統計和心理 特徵是開展任何營銷和營運工作 的第一步。 是甚麼吸引了這些客戶，為甚麼？ 娛樂場能否為特定客戶群策劃和 執行量身定制的旅遊活動，以確 保他們多次光顧？ What attracts thesecustomers, and why? Can casinos plan and execute tailor-made tourism events for specific groups of customers to ensure their repeat patronage? 您的品牌是甚麼？ 如何向客戶展示自己？ 該處物業是否反映了品牌本身，並 滿足客戶的期望？ What is your brand? How do you put yourself across to customers? Does the property reflect the brand and meet customer expectations? 使您的物業區別於其他的獨特銷 售主張 (USP) 為何？ 畢竟，本地和區域內娛樂場實際上 銷售的是同質產品——博彩。 What is your unique selling proposition(USP)thatdifferentiates your property from others? After all, the local and regional casinos practically sell the same homogeneous product – gaming. COLUMNISTS 以下是行業高管和持份者們需要解決和回答的一些重要問題：