Inside Asian Gaming

IAG FEB 2023年2月 亞博匯 93 專欄 have a large fan base in East Asia and Southeast Asia. The Big Six can host or sponsor internationally and regionally recognized sporting events on a regular basis to attract more foreign and domestic visitors. Admittedly, the Greater China market is projected to remain the top source of tourists for Macau. But developing international markets is now a key focus of the current gaming concessions. With the tax incentive scheme for foreign tourists, casinos will be galvanized to look beyond the Chinese market for more international opportunities. Capitalizing on their well- established networks, some casinooperatorswithproperties and/or sales offices overseas appear to have the upper hand over their counterparts. Without the traditional junkets bringing in high rollers, the Big Six need to be realistic about their ability to stimulate large crowds to patronize the resort property. Among the conceptual variables to be considered by casino operators for a post-junket future are: Business focus – Direct VIPs, premium mass, and grind mass 業務重心——直營貴賓、高端 中場與普通中場業務 人才和技能發展 Talent and skill development 本地和區域競爭 Local and regional competition 設施特徵——博彩和非博彩 Facility characteristics – Gaming and non-gaming 誠然，大中華區市場預計仍將是澳 門最大的客源地。發展國際市場是當前 博彩經營批給的重點，通過針對外國遊 客的稅收優惠計劃，娛樂場將會把目光 投向中國市場以外，尋求更多的國際機 會。利用其完善的網絡，一些在海外擁 有物業或辦事處的娛樂場營運商似乎相 較其同行更具優勢。 在沒有傳統的博彩中介帶來豪客的 情況下，六大博企需要現實地看待他們 吸引大量人群光顧度假村的能力。營運 商們需要在後博彩中介時代考慮的概念 變量包括：