Inside Asian Gaming

IAG FEB 2023年2月 亞博匯 76 FEATURES “I believe that the VIP market is still what operators who built properties that are worth billions of dollars really want and need, but the approach to tackle this lucrative segment needs to be through working with the correct partners. These partners must first understand the VIPs, not just from experience, but also by using evidence-based data, ensuring proper governance and enforcing self-regulation while helping the casinos close sales.” It was with this in mind that Marcus and his former Star team established Vault, utilizing the experiences garnered while working in Australia then applying their own methodology to address key issues impacting the VIP sector – namely compliance and risk management. “Vault was essentially founded to help casinos and integrated resorts around the world outsource their global sales unit,” Marcus explains. “Having worked in international sales for most of my career, I recognized that there was a much more cost- effective way for casinos and resorts to accelerate sales as well as having better risk management, which isbecoming increasingly important given the Vault has initially targeted the South Korean market Vault最初瞄準的是韓國市場