Inside Asian Gaming

IAG FEB 2023年2月 亞博匯 74 Vault Corporation founder and CEO, Marcus Lim. Vault Corporation的 創辦人兼行政總裁林義儐 O nce the lifeblood of Macau’s casinos and a segment t e n a c i o u s l y pursued by casino operators around the world, the VIP gaming market finds itself facing unprecedented headwinds in 2023. With mainland China’s widely touted crackdown on cross-border gambling having decimated the Macau junket industry, the narrative has long shifted away from VIP and towards mass and “premium mass” as the future of land- based gaming. Likewise, regulatory actions taken against leading Australian casino operators Crown Resorts and Star Entertainment Group, largely due to their relationships with Asian junkets, has cast a shadow on their prospects of attracting high-wealth customers in the future. Yet the death of VIP has been massively overstated according to Marcus Lim – the former head of VIP sales teams for leading operators Marina Bay Sands, Sands China, Crown Resorts and Star Entertainment Group – who has put his money where his mouth is by launching his own hotel and casino management agency, Vault Corporation. “The VIP market has always been an important one that if done correctly, will garner huge top-line revenue with minimal resources,” Marcus, Vault’s founder and CEO, tells Inside Asian Gaming . FEATURES