Inside Asian Gaming

IAG FEB 2023年2月 亞博匯 68 “So we’re really grateful that everyone has shown that loyalty and put their enthusiasm into making it a big show.” According to data gathered by Clarion, ICE London will welcome visitors from at least 158 countries in 2023 – a number that could grow further by the time doors at ExCel London open – while exhibitors are planning around 3,000 new product launches from the showroom floor. “That’s really significant in the sense that ICE has always been a platform for new products,” explains Hunter. “We never really knew where the industry would be after the past few years but in fact there have been huge amounts of evolution and focus towards making sure ICE is the platform to showcase what’s new. People won’t be disappointed.” Greeting visitors this year will be a number of new initiatives, including the My ICE Gateway – an event interaction platform allowing attendees to interact and plan their event schedules in advance. Also enjoying an expanded presence this year will be the ICE 365 live studio, a live broadcast studio allowing viewers – be that at the show or watching online from anywhere around the world – to view a range of product launches and interviews. You might even be TRADE EVENTS