Inside Asian Gaming

IAG JAN 2023年1月 亞博匯 63 of a precinct-like or Singapore- like experience, maybe it drives more visitation. We’ve certainly got some touchpoints in areas like golf that will extend our experience and we’re prepared to invest in those experiences going forward. BB: Aswemove out of COVID-19 and tourists –be they gamingor non-gaming visitors – return, are you seeing any significant behavioral changes? PT: A little bit around length of stay, which then drives a different activity, so we are seeing more of an IR-type behavior from all of our segments. Historically some customers focus on one portion of the IR, but we see now that almost all of our customers tend to hit more touchpoints. They want a retail experience partneredwith food and beverage and entertainment. There is no such thing, particularly for someone staying on-property, as a customer hitting just one touchpoint. So going back to when we were talking about my contribution, it’s making sure that journey is satisfied. BB: Finally Paul, how has the decline in Chinese visitors due to COVID-19 changed your approach to marketing and sourcing customers? PT: We’ve always had a marketing activation 焦點關注 新加坡的遊覽體驗，或許可以吸引更多 的顧客。此外，我們在高爾夫等領域也 有所佈局，正準備進行相關方面的投 資。 BB：隨著我們逐步走出疫情，無論是博 彩或非博彩的遊客都將回歸。您現在是 否察覺任何重大的行為變化？ PT： 停留時間的長短導致了活動的差 異，我們在所有細分市場中都看到更多 類似IR方式的行為。有些顧客之前可能 僅關注IR的某一部分，但我們現在發現 幾乎所有顧客都傾向於更多的綜合體 驗。他們希望有一個與餐飲及娛樂相配 合的零售體驗。但沒有這種產品，尤其 是對只在酒店內的人而言，只接觸到了 其中的一點。所以，回到之前所說的， 我的工作，就是確保這個旅程得到滿 足。 BB：最後，疫情導致中國遊客的減少， 如何改變您市場推廣和尋找客戶的方 式？ PT： 我們一直在東南亞等市場展開營